The global male grooming market is set to double by 2020. Today, male grooming is more than just a question of beard or no beard – it’s a complex market with lots of potential for savvy hair & beauty professionals.
What men want from the hair and beauty industry can be quite different from the female market. Read on for the top 3 things men are looking for…
Giving your customer that perfect shave is no easy task, especially when dealing with the likes of tough stubble. Slow and steady is what wins the race, and preparation is of the utmost importance when it comes to achieving optimum results with your wet shave.
Simon Bethel, expert educator at the Great British Barbering Academy (GBBA), has teamed up with The Bluebeards Revenge to show you how to perform that super smooth cut throat shave.