Top 5 Curly Hair Products Recommended by Our Experts
Natural texture is having a moment, and we’re here for it. From loose waves to coily spirals, more and more clients are embracing their curl types—and looking for the right products to help them do just that. One of the most frequent questions we hear in our stores is: “What are the best curly hair products for my clients?”
To answer that, we turned to one of our in-store experts: Zoe Branch, manager of our Peterborough store. Zoe sees countless clients with all types of hair, from gentle wavy hair to tight coils, and she’s built a trusted reputation for recommending products that actually work. Here are her top 5 curly hair products - the ones she recommends again and again, and the ones customers keep coming back for.
1. Olaplex No.10 Bonding Hair Treatment
A favourite for all curl types, Olaplex No.10 is a powerhouse when it comes to strengthening and restoring damaged curls. Zoe recommends this as a must-have for anyone who’s lightened, coloured or heat-styled their hair. It’s ideal for clients who want bounce, shine, and resilience in their hairstyles with curly hair, without sacrificing hair health.
Best for: Damaged or chemically-treated curls
Why we love it: Strengthens and hydrates without weighing curls down
2. Color Wow Curl Wow Range
If your client’s goal is high-definition curls with zero crunch, this one’s for them. The Color Wow Curl Wow range is all about flexible hold and frizz-free definition, thanks to its proprietary Profaxil-18 Complex. It’s particularly good for wavy hair or looser curl types that tend to fall flat or frizz up in humidity.
Best for: Defined curls with lightweight hold
Why we love it: Enhances texture without stiffness
3. Maria Nila Curls & Coils Range
This vegan, cruelty-free range is a hit among professionals looking for curly hair products that nourish while styling. Zoe highlights this as her top pick for clients who want a clean, conscious option that delivers professional results. The formulas are infused with shea butter and jojoba oil to deeply moisturise curls and enhance shape.
Best for: Moisture and manageability across all curl types
Why we love it: Scalp-friendly, sustainable, and salon-quality
4. Wunderbar Smooth’n Soft Range
For clients with dry, frizzy curls, Wunderbar’s Smooth’n Soft range is a go-to. Its gentle formulas tame frizz while protecting the hair’s natural structure. Zoe recommends this line for clients with thicker or high-porosity hair who need a little extra smoothing, especially in humid weather.
Best for: Frizz control and softness
Why we love it: Lightweight hydration that lasts all day
5. Kemon Curl Hair Range
A stylist favourite from Italy, Kemon’s Curly Hair line is specially designed to define curls while preserving elasticity. It’s ideal for tighter curls and coils that need structure without stiffness. Zoe notes that once clients try it, they rarely switch, especially those looking to maintain shape between washes.
Best for: Defined, elastic curls
Why we love it: Elegant formulas that deliver professional results
Your Curl Clients Deserve the Best
Whether you’re working with soft wavy hair or sculpted coils, using the right curly hair products makes all the difference. Understanding types of hair and matching the right formula to each curl type is key to creating long-lasting, healthy hairstyles with curly hair that clients love.
