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03 February 2022
Posted by in Business

How to boost your business this Valentine’s Day | Salon Services

February may be a slow time for salon and freelance businesses, but discover how our marketing tips will help you boost profits during the month of love.

Valentine’s Day, and the month of February in general, is a slow time of the year for both salon and freelance hair and beauty businesses. So, it’s a reason for you to think of new and creative ways to market your hair and beauty business to bring in new customers, while boosting profits. If you’re unsure of where to start, we have some marketing ideas to help you bring in old and new clients during Valentine’s Day.

Social Media

Connecting through social media is one of the main ways you can boost profits for your salon or freelance business this Valentine’s Day. As our Social Media Manager Shannon says, "Valentine's Day is the perfect time to show a bit of that personality that your existing clients know and love on your social channels! Build on that relationship with them and entice new clients with friendly, approachable Valentine's content.” Shannon’s suggestions include:

  • Share your favourite Valentine's looks
  • Run giveaways and promotions
  • Invite clients to come in for makeovers
  • Throw in a few funny Valentine's memes for good measure!


What’s Shannon’s biggest piece of advice for your Valentine’s Day social media campaign? “Above all, have fun with it!"

Join forces with local businesses

One great way you can bring in a new audience to your salon or freelance business, while supporting someone else this Valentine’s Day, is by collaborating with local businesses. Whether it’s a florist, bakery, jewellers or chocolate shop, your collaboration will help you pool resources while amplifying the reach of your marketing. Some ways you can make your partnership known to your clients include:

  • Business cards and vouchers at the till
  • Social media shout-outs
  • Free gift with a treatment
  • In-salon raffles

Gift vouchers and retail offers

An easy way to boost profits this Valentine’s Day is by promoting gift vouchers in your salon or freelance business. A great alternative to the usual flowers or chocolates that your clients will be given every year, some of our ideas on how you can do this are:

  • Product bundles like “Buy one, get one for your partner”
  • Ask clients to tag their partner on social media as gift hints
  • Email or text discount codes to regular clients
  • Double rewards for loyalty schemes
  • Galentine’s Day discount for single clients

Get creative with your treatments

Valentine’s Day is the chance to unleash your creativity and even bring in a new set of clients. This is especially true for nail artists because the big day is filled with hearts, flowers and rose shades. You can use these in your own unique set of nail looks, and make them exclusive to your salon or freelance business. To get extra profits out of your Valentine’s Day themed designs, include them as part of an affordable mini manicure package or express service that you can easily fit into your regular salon menu. If you’re ever stuck for inspiration, scroll through your Instagram feed to see what other hair and beauty businesses are doing, and see if you can add your own Valentine’s Day twist.

Be inspired this Valentine’s Day

Top tips

Now that we’ve explored what you can do to boost your profits this Valentine’s Day, here are our top takeaways to keep in mind as your spread the love to your clients.

  • Be consistent on your social media
  • Partner up with a local business
  • Add Valentine’s Day themed express services to your service menu
  • Create special Valentine’s Day promotions and retail offers

Shop all the professional hair and beauty essentials for your salon or freelance business this Valentine’s Day at Salon Services, and stay up to date with the latest trends on our Beauty Talk blog.
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