Purple, Blue or Silver: Which Shampoo to recommend your clients?
When maintaining blonde results between appointments, tone-correcting shampoos are a must-have. But with purple, silver, and blue options on the shelves, knowing when to recommend each one to your clients is key to long-term colour success.
Purple Shampoo
Formulated with violet pigments, purple shampoo is designed to cancel out unwanted yellow undertones that often develop in lightened hair. Because violet sits opposite yellow on the colour wheel, it’s the go-to for maintaining brightness and keeping blondes cool between toning services.
Recommended for:
Top Purple Shampoos Recommended by Professionals
Offer
£15.50
ex VAT
BUY 2 SAVE 20% + FREE STANDALONE TREATMENT
<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>
Offer
Exclusive
£13.59
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BUY 2+ SAVE 20%
<ul><li>brightens the look of blonde & adds shine
</li><li>anti-yellowing, neutralizes yellow tones
</li><li>strengthens
the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>
£13.65
ex VAT
<ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>
Offer
Exclusive
£8.49
ex VAT
BUY 1 GET 1 FREE
<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments give superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>
£9.10
ex VAT
<ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>
£12.20
ex VAT
<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>
Offer
£6.20
ex VAT
BUY 3 FOR £13
<ul><li>Sulphate-free violet shampoo, suitable for daily use</li><li>Designed to neutralise unwanted yellow tones in highlighted, bleached or blonde shades</li><li>Enhances silver tones in white or grey hair</li><li>Leaves hair feeling shiny and soft</li><li>Vegan friendly</li></ul>
Offer
£6.97
ex VAT
BUY 2+ SAVE 20%
<ul><li>Bed Head's new Serial Blonde Purple Shampoo with a colour enhancing formulation</li><li>Professional purple shampoo </li><li>With purple toners to banish yellow and brassy tones and brighten blonde hair</li><li>Increases cool tones, blonde vibrancy and shine</li><li>Great for both natural and artificial blonde hair</li></ul>
Blue Shampoo
Blue pigments counteract orange and red tones that commonly appear when lightening darker bases. Ideal for clients with balayage, ombré, or bronde results, blue shampoo helps maintain tonal balance and prevents brassiness from creeping back in too soon.
Recommended for:
- Dark blonde to light brown hair
- Brunette hair with blonde highlights or balayage
- Bronde, caramel, or toffee tones prone to warmth
- Clients lifting from a darker base who want to stay cool-toned
Top Blue Shampoos Recommended by Professionals
£12.20
ex VAT
<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>
Offer
£9.90
ex VAT
BUY 3 FOR £13
<ul><li>Intense, sulphate free shampoo with super blue pigment</li><li>Neutralises unwanted orange tones in brunette hair</li><li>Vegan friendly</li></ul>
£9.50
ex VAT
<ul><li>For Lightened Brunette Hair<ul></li>Colour depositing formula boosts cool tones<ul></li>Up to 10x less breakage</li></ul>
Offer
£5.45
£10.90
ex VAT
SAVE 50%
<ul><li>Ideal for brightening and neutralising unwanted warmth in orange, red and yellow toned hair </li><li>Suitable for all hair types and textures including highlighted and full-head blonde, bleached, grey and white hair </li><li>Natural PH </li><li>Gentle formula, dermatologically tested and certified </li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>
£16.60
ex VAT
<ul>
<li>To neutralise undesired red undertones in dark brown hair</li>
<li>Lock in your day 1 colour vibrancy for up to 100 days*</li>
<li>Tone preservation and unwanted reflects are neutralised**</li>
<li>Leaves hair feeling cleansed</li>
</ul><br>
<p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p>
<p>**instrumental test after 4 weeks of application</p>
Silver Shampoo
Silver shampoo is typically a more concentrated version of purple shampoo, often containing both violet and blue pigments for enhanced brightness and toning power. It’s especially effective for grey, silver, and ash blonde hair that needs regular tonal correction and enhanced reflect.
Recommended for:
- Natural or coloured silver and grey hair
- Ash blonde and icy white tones
- Ultra-light blondes that need precision brightness
- Clients transitioning to grey who want to keep tone clean and luminous
Top Silver Shampoos Recommended by Professionals
Offer
£9.25
ex VAT
BUY 3 FOR £13
<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>
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<ul><li>Sheer Silver Shampoo from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 350ml</li></ul>
Offer
£10.13
ex VAT
BUY 2+ SAVE 20%
<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tone directions</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>
£9.50
ex VAT
<ul><li>Matrix Total Results So Silver Shampoo</li><li>Neutralizes brassy warmth and eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds brightness for color-treated and natural hair</li><ul>
£11.05
ex VAT
<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>
£10.49
ex VAT
<ul><li>Blue Frosting Silverising Shampoo from Proclere</li><li>Refreshes lightened and white hair</li><li>Calms yellowing</li><li>Adds silver tones</li><li>Two bottles supplied</li></ul>
£11.05
ex VAT
<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>
Should I recommend a toning shampoo to my clients?
Tone-correcting shampoos are more than a retail opportunity, they’re a vital part of your colour maintenance strategy. Selecting the right one can extend the life of your work, reduce client dissatisfaction, and boost loyalty with visible results between visits.
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