How Your Salon Can Make the Most of Black Friday 2023
When is Black Friday 2023?
This year Black Friday falls on 24th November while Cyber Monday is on 27th November. Make sure you mark these dates on your calendar as it’s estimated the average Brit will spend £113 during Black Friday 2023*. And with 51% of shoppers looking for a deal, it’s a shopping event you can’t afford to miss. Here’s how to make it work for your salon.”
Plan a Black Friday Promotion
Your customers are in the mindset to spend, so why not make the most of this by running a Black Friday promotion? This could be anything from a VIP customer deal, multibuys or even some great limited discounts - anything to catch their attention and make sure they spend with you! Here are our top 7 ideas for making the most of Black Friday.
1. Reward referrals
Boost sales and find new clients? Yes please! One way to use Black Friday in your salon is to run a time-limited referral campaign. This would see you asking existing clients to recommend you to their friends. And these word-of-mouth referrals are marketing gold! Research from Neilsen found 92% of people trust their friend’s recommendations over any form of advertising**. You could offer a free product, add a complementary treatment onto their service, or a small percentage off their next treatment if their friend books in during November for example.
2. Focus on Solution Bundles
Why not bundle up your most popular products and create a luxury skincare, haircare or nailcare packages for your clients or create exclusive Black Friday treatment packages? These could be themed, for example: the stress-relief package, the hydration package and so on. These are perfect in the run-up to Christmas and party season.
3. Make it exclusive
We all like to feel special and your clients are no different. So, when it comes to creating any sort of Black Friday promotion, make it feel as exclusive as possible. This could mean limiting the number of special treatments you offer or putting a time limit on when customers need to book in by. You could also create VIP promotions for your regular customers, making them feel extra special.
4. Use Social Media
Black Friday is a busy time, with everyone from shops to restaurants offering special deals. To stand out from your competition, make sure you’re talking (or even shouting!) about your Black Friday promotions on social media. This could be as simple as a countdown to 24th November, reminding your clients what you’re offering. Or you could run a competition on social media offering a Black Friday bundle as a prize. Competitions are a great way to grow your followers: you could ask people to follow you and tag friends to enter for example.
5. Don't like discounts?
Black Friday is known for big discounts, but these don’t work for every business. If discounting your products or services doesn’t work for you, you can make your Black Friday promotion sound luxurious and upsell instead! This means rather than offering money off, add extra things in. A free hand massage, a complimentary product, or a little goody bag are all ways to make clients feel they are getting a good deal.
6. Run a 'cheapest free' promotion
Another clever way to entice customers - and fill your appointment book through the rest of the year - is to offer a ‘cheapest free’ campaign. This would see clients book in for five treatments for example, and they’d get (you guessed it!) the cheapest one free. You could even add terms and conditions which means your client has to book their ‘free’ treatment for January which is typically a quieter month.
7. Create a Black Friday gift card
Why not market gift cards for your clients to tie in with Black Friday? And in the spirit of getting a bargain, offer them added value: for example, they buy a gift card for £25, and you’ll top up the value to £30. You can even market these gift cards as great Christmas presents for the person who has everything except “me time”!
How You Can Take Advantage of Great Black Friday Beauty Deals
Black Friday is one of the best times of year to stock up on your favourite products. And what makes it even better? We’ll be offering some great discounts on everything from Maskology LED Light Therapy Facial Masks to ASP Signature Gel Nail Polish Salon Starter Kits to Diva Pro Styling Atmos Dry Hair Dryers and much more. Here are some tips on how to take advantage of our great Black Friday beauty deals:
• Do your research.
Before Black Friday, take some time to research the products you want to buy.
• Make sure you’re signed up.
We’ll send all the best offers and exclusive deals to our email subscribers, and that includes our Black Friday Deals!
• Create a shopping list.
Before Black Friday, go through the site and add all the hair and beauty products you want to buy to your shopping list by clicking the heart next to the product. This will help you stay focused when you're shopping and avoid missing anything important..
• Set a budget.
It's easy to overspend on Black Friday, so it's important to set a budget before you start shopping. This will help you stay within your means and avoid the dreaded buyer's remorse!
• Shop early.
The best Black Friday deals often sell out quickly. To avoid disappointment, don’t wait, shop early, especially if you're planning to buy popular items.
We hope these tips help you and your business take advantage of Black Friday. Have a happy and profitable shopping season!*https://www.finder.com/uk/black-friday-statistics