5 tips for salon business success this Christmas
Okay, so we know it’s only October and we’ve not even had Halloween yet. But with Christmas and New Year’s Eve being two of the most profitable times of the year for the hair and beauty industry, it pays to be prepared. And that means thinking about everything from your stock levels to your marketing. Try these five top tips for making this December your most successful month yet.
1. Encourage clients to pre-book their Christmas appointments
Come December and your phone is probably ringing off the hook with customers desperate for Christmas party hair and beauty treatments. Yet rather than miss out because you’re fully booked, get them to make their appointments now for their December blowdry, manicure and waxing treatments. Not only will this mean you’ve got a full appointment book for the month, you’ll also have a very happy (and party-ready!) client.
2. Check your stock
Peroxide, gel polish, wax - do you have enough stock for the Christmas rush? Look at your previous December appointments and work out your most popular treatments before placing your orders. If you’re thinking about offering a Christmas promotion package, spend some time working out how much stock you’ll need. And don’t forget, we offer next day delivery and free delivery on orders over £40.
“Christmas is a time for glitter and glamour. Make the most of this by offering some festive add-ons to your clients.”
3. Start your Christmas marketing
You don’t need to spend loads of money on your festive marketing. Instead, spend time planning your social media strategy using Instagram, Facebook and Pinterest. Whether you’re offering Christmas packages, special offers or promotions, now is the time to plan! Read our blog on Christmas marketing tips for beauty and hair salon Christmas promotion ideas for.
4. Upsell festive add-ons
Christmas is a time for glitter and glamour. Make the most of this by offering some festive add-ons to your clients. For nail technicians, why not suggest some glitter nail art to your manicure customers. For hairdressers, suggest a Christmas party updo rather than just a blowdry. It’s an easy way of upselling during the Christmas season.
5. Think about your decorations
Your salon’s personality is reflected in your choice of furniture, uniforms and equipment. So make sure you stay on brand with your Christmas decorations. If you’ve got a minimalist theme, look for geometric Christmas trees, simple garlands and monochrome decorations. For vegan or organic salons, opt for sustainable decorations made from recycled wood.