As a hairdresser, you know how important it is to give client’s hair an extra layer of protection during and following any colour or technical service. We are excited to announce our latest launch, Damage Undo. Discover everything you need to know about how to repair damaged hair with the newest innovation in bond building haircare from its patented KeraboostTM technology to how it will be a profit booster for your salon or freelance business.
How to Fix Damaged Hair with Damage Undo Bond-Building Haircare Products
What is Damage Undo?
Damage Undo is a bond building system featuring six easy to use care products that rebalance the
hair’s pH level, maintain its condition and deliver maximum colour longevity. It uses a blend of
vegan ingredients and innovative KeraboostTM technology to penetrate the hair cuticle, relinking
broken bonds to repair and protect from within. Leaving hair in its best condition, other benefits
Damage Undo offers include:
• Reconstructs broken bonds within the hair cuticle
•
Protects hair cuticle from chemical and heat treatments
• Superior hydration and shine
• Scalp
protection and care
What makes Damage Undo different to other hair bonding systems?
Damage Undo is an independent brand, meaning its system can be used in conjunction with any
bleaching, colouring or perming range. It’s also much more affordable than other hair bonding
systems on the market, opening bigger opportunities for you to boost profits on hair treatments for
damaged hair. Here are just some hair treatment services you can perform in your salon using Damage
Undo:
• Colour services
• Post-bleaching services
• Backwashes
• Cut and blow-dry
package
Unlike other hair bonding systems that can feature salon exclusive products, all of
the Damage Undo products are also available in retail sizes so your clients can continue their
healthy hair journey at home.
How does Damage Undo work?
The answer is a patented technology called KeraboostTM, created by Damage Undo in collaboration with the Italian Academy of Beauty and Cosmetics. It uses a special blend of vegetable proteins, peptides and fruit acids to naturally protect and relink broken bonds caused by heat, colour and chemical damage. It also rebuilds the cuticle’s outer layer, leaving hair nourished, strong and shining.
Which clients will benefit from using Damage Undo?
Damage Undo’s bonding system is so gentle that it will reverse damage from a variety of causes,
opening infinite opportunities for your salon or freelance business and ranking the Damage Undo
system arguably amongst the best hair products for damaged hair. However, these are the hair types
that will benefit from Damage Undo the most:
• Colour treated hair
• Bleached and
highlighted hair
• Chemically treated hair
• Hair exposed to pollution
• Heat damaged
hair
• Over processed hair
What products are in the Damage Undo system?
Stop & Lock Colour Preserver
This gentle treatment mask is a technical breakthrough specially designed to lock in client’s salon hair colour and improve its longevity. It prevents damage and breakage caused by bleaching and over oxidation, adding a silky finish using a soft blend of natural ingredients.
What ingredients does it use?
• Phyto Complex: Seals the hair cuticle, adds shine and purifies the scalp.
• Coconut oil:
Protects hair against breakage by binding with its natural proteins
• Calendula Oil:
Anti-inflammatory properties soothe and protect your scalp
• Manganese Gluconate: An
antioxidant which neutralises excess hydrogen peroxide following colour and bleaching while
blocking radicals from damaging your hair’s keratin structure.
Restructuring Masque
The Damage Undo Restructuring Masque rebuilds the hair’s inner structure using a revolutionary formula that’s ideal for performing post-service treatments. As you massage the hair mask through the mid lengths and ends, its protection system shields the scalp against dryness and dehydration while the KeraboostTM Technology strengthens the hair bonds and fibres.
What ingredients does it use?
• Hydrolysed Vegetable Protein: Has restructuring and volumising properties that strengthen the
hair’s fibre
• Polyamino Sugar Condensate: Offers maximum protection to the hair’s keratin
structure while leaving a soft finish.
• Aloe Vera: Soothes the scalp while hydrating and
protecting hair
• Panthenol: Prevents dehydration and brittleness on the scalp
while
reducing damage caused by chemical treatments and heat styling
Strengthening Shampoo
Damage Undo’s hair strengthening shampoo is the perfect treatment following any colouring or chemical service. Its gentle formula cleanses, hydrates and repairs hair while rebalancing its natural pH, protecting hair against daily damage caused by heat styling and high alkaline products such as shampoos.
What ingredients does it use?
• Phyto Complex: Seals the hair cuticle, adds shine and purifies the scalp.
• Hydrolysed
Vegetable Protein: Has restructuring and volumising properties that strengthen the hair’s
fibre
• Niacinamide: Naturally restructures hair
• Panthenol: Strengthens hair and adds a
leaves luminous shine.
Repairing Conditioner
The Damage Undo Repairing Conditioner replenishes client’s hair colour with a dose of moisture and strength. Its multipurpose formula protects and rejuvenates the scalp against free radicals and aggressive treatments with a blend of natural vegan ingredients, reducing the appearance of split ends with a smooth and shining finish.
What ingredients does it use?
• Shea butter: Moisturises and nourishes hair while leaving a silky finish
• Fruit acids:
Closes the cuticles and protects colour with a shining finish
• Calendula Oil: An
antioxidant with rejuvenating properties that protects hair and scalp against free-radicals
Blue Shampoo
Damage Undo’s blue shampoo neutralises unwanted warmth in blonde and highlighted hair, a must-have for backwashes and at-home toning treatments following bleaching services. Its formula uses a combination of concentrated blue pigments and natural ingredients to give blonde hair the moisture needed to stay clean.
What ingredients does it use?
• Blue pigments: Brightens blonde and highlighted hair by neutralising warm undertones
•
Salicylic Acid: Gently treats the scalp while removing dandruff
• Niacinamide: Naturally
restructures hair
• Panthenol: Strengthens hair and adds a luminous shine.
Multi Benefits Cream
The Damage Undo Multi Benefits Cream is a soft hair repair treatment and styling product that offers many haircare benefits including acting as a split end treatment, improving frizz control and gentle colour care. The KeraboostTM technology repairs and relinks broken bonds, improving the hair’s manageability while holding salon quality hairstyles for longer periods.
What ingredients does it use?
• Crambe Abyssinica Seed Oil: Lightweight oil packed with vitamins and minerals for healthy hair
growth
• Panthenol: Strengthens hair and adds a glossy shine.
• Shea Butter: Protects the
hair and scalp while adding softness
• Hydrolysed Wheat Protein: Strengthens the hair’s
inner structure and smooths out the fibre, leaving a silky soft finish
How to Fix Damaged Hair with Damage Undo: Step By Step
Step One
Before or following your client’s colour service, wash their hair with the Strengthening Shampoo and rinse out thoroughly.
Step Two (for blonde/highlighted hair)
Apply a generous amount of the Blue Toning Shampoo all over your client’s hair. Leave in for up to ten minutes before rinsing out.
Step Three
Apply the Repairing Conditioner through your client’s mid-lengths and ends and wash out thoroughly.
Step Four
Apply the Restructuring Masque on towel dried hair from roots to ends and leave in for five minutes before rinsing out.
Step Five
Apply the Stop & Lock Colour Preserver on towel dried hair from roots to ends and leave in for five minutes before rinsing out.
Step Six
Finish off by applying the Multi Benefits Cream onto damp hair and proceed with blow drying and styling.
Rebuild broken bonds with the Damage Undo system
Offer
£3.00
£6.00
ex VAT
SAVE 50%
<ul><li>A breakthrough in colour protection and colour longevity, Stop & Lock stops the effects of oxidation, eliminates excess hydrogen peroxide and locks in colour for longer-lasting results and supreme condition </li><li>Prevents damage caused by over processing and bleaching </li><li>Closes the cuticle layer to lock in colour while preventing breakage, split ends and frizz</li><li>Vegan friendly, formulated without Parabens & SLES/SLS</li></ul>
Offer
£3.00
£6.00
ex VAT
SAVE 50%
<ul><li>A revolutionary protection and reconstruction system that works to rebuild the internal and external hair shaft </li><li>Reconstructs disulfide bonds and repairs the capillary structure from damage </li><li>Restores moisture and rebalances PH levels </li><li>Prevents breakage caused by colour and chemical services</li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>
Offer
£5.45
£10.90
ex VAT
SAVE 50%
<ul><li>A gentle, reparative cleansing treatment to remove pollutants, build up and impurities </li><li>Takes hair back to its natural PH; a perfect pre and post cleanser for all technical treatments </li><li>Suitable for colour treated and natural hair </li><li>Promotes healthy hair, creating body, shine and lustre </li><li>Vegan friendly and formulated without Parabens & SLES/SLS </li></ul>
Offer
£5.45
£10.90
ex VAT
SAVE 50%
<ul><li>A softening, reparative conditioner that prevents breakage, reduces split ends and locks in colour </li><li>Takes hair back to its natural PH, restores moisture and detangles </li><li>With nourishing shea butter, fruit acids and calendula oil </li><li>Promotes healthy hair, creating body, shine and lustre </li><li>Vegan friendly and formulated without Parabens & SLES/SLS </li></ul>
Offer
£2.50
£5.00
ex VAT
SAVE 50%
<ul><li>Ideal for brightening and neutralising unwanted warmth in orange, red and yellow toned hair </li><li>Suitable for all hair types and textures including highlighted and full-head blonde, bleached, grey and white hair </li><li>Natural PH </li><li>Gentle formula, dermatologically tested and certified </li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>
Offer
£2.50
£5.00
ex VAT
SAVE 50%
<ul><li>A revolutionary leave-in cream to help repair, strengthen and protect hair</li><li>Keraboost technology helps to repair the hair’s structure, improving manageability while reducing the appearance of split ends </li><li>Provides potection against thermal heat </li><li>Delivers volume and body, while controlling frizz and adding shine </li><li>Vegan friendly, formulated without Parabens & SLES/SLS</li></ul>
Shop Damage Undo at Salon Services, and stay up to date with our latest launches on our Beauty Talk blog.
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