1 item added to your basket Could not add to basket, we currently only have 1 of this item in stock
  • 1MB
  • 5NI
  • 6NI
  • 8NI
+ More shades available
Scroll to Zoom Pinch to zoom
544302 - Naked 10 / Ultra Light Blonde

#mydentity Demi-Permanent Hair Colour Naked 10 / Ultra Light Blonde 58g

In Stock
Delivery Lead Time: Next day delivery
Available for:
Home Delivery Click & Collect
  • #Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.
  • This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.
  • The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS
  • #Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.
4 + 1 | 8 + 4 FREE
Exclusive across #mydentity Demi & Permanent Tube Colour Range 58g/85g


Mydentity Formulated by Guy Tang! Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season.Break-through mirustyle x-hp delivers x-treme heat protection up to 450 to radically reduce the damaging effects of thermal styling.Advanced vibrariche technology enriches the vibrancy & intensity of color -- for haircolor with 2x the shine.An exclusive keratin & argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention & vibrancy.Guy's favorite Lavender fragrance.

Directions for Use

Instructions for Use: #Hairbestie, mix one part Demi-Permanent Color Crème with two parts Demi-Permanent Developer 6V (1:2), and apply color. Process for 5-25 minutes. For more opaque coverage, I recommend mixing one part Demi-Permanent Color Crème with one part Demi-Permanent Developer (1:1).

Delivery & Stock

Available for:
Home Delivery Click & Collect


SAFETY INSTRUCTIONS: For professional use only. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not color your hair if: -you have a rash on your face or sensitive, irritated and damaged scalp, -you have ever experienced any reaction after coloring your hair,-you have experienced a reaction to a temporary black henna tattoo in the past.Keep out of reach of children. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Wear suitable gloves.

Read the reviews

There are no reviews for this product yet
Share the Love: Share Page: Facebook Twitter Pinterest Email