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  • 1MB
  • 5NI
  • 6NI
  • 8NI
+ More shades available
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Available for:
Home Delivery Click & Collect
£6.93 ex. VAT (Trade Price)
(£8.32 inc. VAT)
£11.95 per 100g
Offer
FREE Speaker
FREE Personal Speaker when you spend £/€125 within a single brand. Excludes Training Courses, Moroccanoil, Olaplex, Matrix, ghd, L’Oréal Steampod & Instant Highlights, Cloud 9 and Equipment Direct. Other exclusions may apply.
Offer
Buy 5 Get FREE Developer
  • BUY MULTIPLES OF 5 FOR CHOICE OF FREE DEVELOPER
  • FREE MYDENTITY DEVELOPER 473ML
  • MIX & MATCH ACROSS PERMANENT & DEMI-PERMANANT 58g/85g
  • SEE THE FULL MYDENTITY RANGE
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Delivery & Stock

Available for:
Home Delivery Click & Collect

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