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  • Offer
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    € 13,39
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    BUY 1 GET 1 HALF PRICE
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • Offer
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    € 25,49
    ex VAT
    BUY 2 GET FREE MYDENTITY SUPER POWER DYE
    <ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
  • Offer
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    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
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    € 52,05
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    BUY 1 GET 1 HALF PRICE
    <ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
  • Offer
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    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    € 12,15
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    € 11,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>100% vegan demi-permanent liquid colour contains no ammonia or silicones</li><li>Patented arginine technology and apple vinegar repair the hair fiber</li><li>Reduces the acidic pH to deliver lasting shine</li><li>Conditioning complex smooths frizz and static</li></ul>
  • Offer
    € 9,30
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>The new Color Wear formula is vegan because it is free from animal-derived ingredients or those that are of animal origin. </li><li>You can mix COLOR WEAR with PIGMENTS, pure ultra-concentrated pigments, to create new and original shades.</li><li>Arginine is gentler on the hair fiber. Reduces damage to the hair. Maintains the tensile strength of the hair. Helps maintain the hair’s natural hydration</li><li>Color Wear can be mixed with OXID’O peroxides 5, 10 and 20 volumes depending upon the target result. </li><li>Free from MEA, Ammonia, PPD, Alcohol, Silicons</li></ul>
  • Offer
    € 9,30
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Exceptional coverage and colour longevity</li><li>Lifting power, up to 3 levels</li><li>Low Ammonia percentage(max. 1% during application)</li><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Unique and extraordinary hair condition and shine</li></ul>
  • Offer
    € 9,30
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>4 shades of pure and soft tones to be used after a bleaching service</li><li>Light lifting power (up to 1 level and a half)</li><li>Refreshing action on the scalp thanks to a technological menthol derivative</li><li>Right tone intensity, to better control the toning result</li><li>Soft Violet to to fade golden levels and add new silver tones</li></ul>
  • Offer
    Exclusive
    € 16,95
    ex VAT
    3 FOR 2
    <ul><li>Argan Secret Hair Oil</li><li>Smoother and shinier hair</li><li>Used on all hair types</li><li>Mends split ends</li><li>Protects from heat styling and aids straightening</li></ul>
  • Offer
    Exclusive
    € 15,65
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Magic 3 from Argan Secret</li><li>For three days of sleek and manageable hair</li><li>Deep repair treatment</li><li>Calms frizz and flyaways</li><li>With argan and hemp oils and keratin proteins</li></ul>
  • Offer
    Exclusive
    € 14,65
    ex VAT
    3 FOR 2
    <ul><li>10 in one treatment styling spray</li><li>Detangles and conditions</li><li>Smoothes and softens</li><li>Paraben free</li></ul>
  • Offer
    Exclusive
    € 3,69
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Argan Secret Miracle Masque Deep Conditioning Treatment</li><li>Rebuild hair to its prime state</li><li>Restore shine, strength and health to damaged, dry, brittle hair</li><li>A unique combination of argan oil and hempseed oil</li></ul>
  • Offer
    Exclusive
    € 14,19
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Argan Secret Perfect End</li><li>Mends fine and wispy split ends instantly</li><li>Lightweight cream</li><li>Fortified with special nutrients</li><li>Hair looks thicker and fuller</li></ul>
  • Offer
    Exclusive
    € 11,39
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Shada Luxury Smoothing Conditioner from Argan Secret</li><li>Daily conditioner with argan oil</li><li>Smoothes and strengthens damaged hair</li><li>For all hair types</li><li>In a 236ml bottle</li></ul>
  • Offer
    Exclusive
    € 11,39
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Shada Luxury Sulphate Free Shampoo from Argan Secret</li><li>Daily cleanser with argan oil</li><li>Moisturises, repairs and supports colour</li><li>For all hair types</li><li>In a 236ml bottle</li></ul>
  • Offer
    € 22,05
    ex VAT
    BUY 2 SAVE 20% | BUY 3+ SAVE 30%
    <ul><li>Professional detangling brush for use on wet and dry hair </li><li>100% anti-static</li><li>Suitable as a styling brush for dry hair</li><li>Double bristle insertion detangles the hair and gently massages the scalp</li><li>Ultra-flexible nylon bristles with rounded tips to avoid pulling the hair back </li><li> Ergonomic, concave design that complements the shape of the scalp</li></ul>
  • Offer
    Exclusive
    € 28,79
    ex VAT
    BUY 2 SAVE 20% | BUY 3+ SAVE 30%
    <ul><li>Total static free</li><li>Ceramic and graphite coated barrel</li><li>Long-lasting heat retention</li><li>Gentle, ion-charged tips</li><li>Nano-silver, anti-bacterial action</li><li>Lightweight</li><li>Soft-grip handle, ergonomically shaped</li></ul>
  • Offer
    Exclusive
    € 30,35
    ex VAT
    BUY 2 SAVE 20% | BUY 3+ SAVE 30%
    <ul><li>New double-barrel technology</li><li>Magnesium coated barrel for considerably shorter brushing time</li><li>Static-free</li><li>Anti-bacterial action</li><li>Soft grip handle with ergonomic design</li></ul>
  • Offer
    € 23,35
    ex VAT
    BUY 2 SAVE 20% | BUY 3+ SAVE 30%
    <ul><li>Professional wooden brush with ebony finish </li><li>Combination of porcupine and nylon bristles</li><li>Beaded tips, soft for hair and scalp</li><li>Length: 210mm</li><li> This brush can be used on both wet and dry hair </li><li> Available in 2 sizes</li></ul>
  • Offer
    Exclusive
    € 28,79
    ex VAT
    BUY 2 SAVE 20% | BUY 3+ SAVE 30%
    <ul><li>Innovative bristle-tufting technique for snagless styling and maximum shine</li><li>High heat resistant</li><li>Shine enhancing</li><li>Gentle on hair and scalp</li><li>Wooden handle for extra grip</li></ul>
  • Offer
    Exclusive
    € 9,19
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Multi-purpose blow dry cream</li><li>Moisturising</li><li>Colour Safe</li><li>NO: Drying Alcohols, Parabens, Dyes, Propylene Glycol, THC.</li><li>Vegan</li></ul>
  • Offer
    Exclusive
    € 9,19
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Conditioning and protecting serum for color treated hair</li><li>Shine Enhancing</li><li>Colour Safe</li><li>NO: Drying Alcohols, Parabens, Dyes, Propylene Glycol, THC.</li><li>Vegan</li></ul>
  • Offer
    € 52,79
    ex VAT
    3 FOR 2
    <ul><li>The latest innovation in hair strengthening technology</li><li>Clinically proven formula</li><li>Strengthens the hair whilst processing</li><li>Naturally derived ingredients</li><li>Low application cost per client</li></ul>
  • Offer
    € 4,25
    ex VAT
    3 FOR 2
    <ul><li>The latest innovation in hair strengthening technology</li><li>Clinically proven formula</li><li>Strengthens the hair whilst processing</li><li>Naturally derived ingredients</li><li>Low application cost per client</li></ul>
  • Offer
    Exclusive
    € 9,19
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Volumising and strengthening for color treated hair</li><li>Volumising</li><li>Colour Safe</li><li>NO: Drying Alcohols, Parabens, Dyes, Propylene Glycol, THC.</li><li>Vegan</li></ul>
  • Offer
    Exclusive
    € 9,19
    ex VAT
    BUY 1 GET 1 FREE
    <ul><li>Texturizing sea salt spray for color treated hair</li><li>Texturising</li><li>Colour Safe</li><li>NO: Drying Alcohols, Parabens, Dyes, Propylene Glycol, THC</li><li>Vegan</li></ul>
  • Offer
    Exclusive
    € 29,25
    ex VAT
    3 FOR 2
    <ul><li>Removes all permanent & semi-permanent colour safely with ease</li><li>Free from bleach & ammonia - Does not lift natural depth or tone virgin hair</li><li>Enables you to re-colour on the same day</li><li>Includes Argan oil to help improve your hair’s condition, prevent fly-aways & improve texture</li><li>3 application kit</li></ul>
769 Products Found