Color Touch is an ammonia-free, oxidising semi-permanent hair colourant from Wella Professionals. A high-quality dye from an industry leader, it creates genuinely multi-facetted colour with incredible shine and condition in medium ash blonde 7/1. Lasts up to 15 washes with up to 50 per cent grey/white coverage. Pack size 60ml.
Directions for Use
First time/full head application: wear suitable gloves. Apply with brush and bowl. For a more efficient application, use the applicator bottle. Apply Color Touch mix to pre-shampooed, towel-dried hair, distribute evenly from roots to ends.
Development time: without heat - 20 minutes (or 15 minutes after a perm or straightening service). With added heat - 15 minutes (or 10 minutes after a perm or straightening service). If needed, the development time can be extended by 5 minutes.