Dry or Damaged Hair

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>

<ul><li>10 in one treatment styling spray</li><li>Detangles and conditions</li><li>Smoothes and softens</li><li>Paraben free</li></ul>

<ul><li>Argan Secret Miracle Masque Deep Conditioning Treatment</li><li>Rebuild hair to its prime state</li><li>Restore shine, strength and health to damaged, dry, brittle hair</li><li>A unique combination of argan oil and hempseed oil</li></ul>

<ul><li>Argan Secret Perfect End</li><li>Mends fine and wispy split ends instantly</li><li>Lightweight cream</li><li>Fortified with special nutrients</li><li>Hair looks thicker and fuller</li></ul>

<ul><li>Prevents and mends hair breakage</li><li>Repairs split ends and reduces frizz</li><li>Protects hair from heat damage</li><li>Formulated for damaged, dry or coarse hair</li><li>Hydrates and moisturises with pure shea butter and natural oils</li></ul>

<ul><li>Ideal for brightening and neutralising unwanted warmth in orange, red and yellow toned hair </li><li>Suitable for all hair types and textures including highlighted and full-head blonde, bleached, grey and white hair </li><li>Natural PH </li><li>Gentle formula, dermatologically tested and certified </li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>

<ul><li>A revolutionary leave-in cream to help repair, strengthen and protect hair</li><li>Keraboost technology helps to repair the hair’s structure, improving manageability while reducing the appearance of split ends </li><li>Provides potection against thermal heat </li><li>Delivers volume and body, while controlling frizz and adding shine </li><li>Vegan friendly, formulated without Parabens & SLES/SLS</li></ul>

<ul><li>A softening, reparative conditioner that prevents breakage, reduces split ends and locks in colour </li><li>Takes hair back to its natural PH, restores moisture and detangles </li><li>With nourishing shea butter, fruit acids and calendula oil </li><li>Promotes healthy hair, creating body, shine and lustre </li><li>Vegan friendly and formulated without Parabens & SLES/SLS </li></ul>

<ul><li>A revolutionary protection and reconstruction system that works to rebuild the internal and external hair shaft </li><li>Reconstructs disulfide bonds and repairs the capillary structure from damage </li><li>Restores moisture and rebalances PH levels </li><li>Prevents breakage caused by colour and chemical services</li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>

<ul><li>A breakthrough in colour protection and colour longevity, Stop & Lock stops the effects of oxidation, eliminates excess hydrogen peroxide and locks in colour for longer-lasting results and supreme condition </li><li>Prevents damage caused by over processing and bleaching </li><li>Closes the cuticle layer to lock in colour while preventing breakage, split ends and frizz</li><li>Vegan friendly, formulated without Parabens & SLES/SLS</li></ul>

<ul><li>A gentle, reparative cleansing treatment to remove pollutants, build up and impurities </li><li>Takes hair back to its natural PH; a perfect pre and post cleanser for all technical treatments </li><li>Suitable for colour treated and natural hair </li><li>Promotes healthy hair, creating body, shine and lustre </li><li>Vegan friendly and formulated without Parabens & SLES/SLS </li></ul>

<ul><li>Energising lotion for fragile hair prone to falling out</li><li>With ginseng and caffeine extracts </li></ul>

<ul><li>Nourishing mask</li><li>with shea butter</li></ul>

<ul><li>Reconstructing serum</li><li>with shea butter</li></ul>

<ul><li>Enriched with Wheat Germ oil, combines intense resurfacing with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair multi-benefit leave-in treatment: leaves hair more manageable and ready to blow-dry. It can also be used as the enhancing final touch: its pump allows a precise dosage for a shiny, silky-to-touch and non-greasy result.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>Heat protection</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction* *instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>100 % Ocean Waste Plastic</li><li>Sulphate and Silicone Free</li><li>Botanical Proteins</li><li>Colour Guard Complex</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>100% Ocean Waste Plastic</li><li>Sulphate and Silicone Free</li><li>Botanical Proteins</li><li>Colour Guard Complex</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Defines Curls</li></ul>