How are metals trapped in the hair?

Copper build-up is caused by pipeline erosion, with the amount that gets trapped in your client’s hair depending on the water quality where they live along with the hair’s porosity. It won’t affect your client’s health, but it can cause problems once it comes into contact with your developer during their colour or lightening service. While residual copper will often result in uneven colour, it can also leave your client’s hair more prone to breakage.

How does Metal Detox work?

After seven years of scientific research, L’Oréal Professionnel discovered the one molecule that will target the copper trapped in your client’s hair: Glicoamine. It’s the only molecule small enough to penetrate into the fibre to deactivate, neutralise and remove the excess copper trapped within. No matter which colour brand you use on your client, Metal Detox’s patented formula will offer high gloss results as it cleanses and protects hair against copper build-up.

How will Metal Detox benefit my business?

Whether sold as an add-on to your client’s service or separately, Metal Detox will be a game changer for your profits. Costing no more than £2.15 per colour service, and with enough for 33 applications, it promises strong and vibrant results that your clients will truly appreciate.

If you want grow your retail sales, Metal Detox supplies smaller versions of the shampoo and hair mask as part of their at-home range. Whether sold individually or as part of an aftercare package, not only will these keep your client’s hair free of excess copper between their salon appointments, but they will also help to boost your retail profits.