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07 January 2022
Posted by in Hair

Give clients that silver glow with Wella True Grey

Discover how Wella Professional’s new colour system empowers clients to embrace their greys and boost profits for your salon or freelance business.

More men and women are feeling empowered to embrace their natural hair colour. With this in mind, Wella Professionals created a new low commitment system that revitalises and restores your client’s silvery shades: the True Grey collection.

Suitable for a variety of treatments from full head to express services, discover why offering True Grey’s three-step Silver Glow system will maximise profits and keep appointment times short for your salon or freelance business.

What is True Grey?

True Grey is a low commitment and ammonia-free three-step silver revitalising system that comprises of toner, developer and conditioner. Its pH neutral formula removes unwanted yellows found in greys while leaving it softer and more manageable. The perfect option to rejuvenate your client’s greys while reducing appointment times to as low as ten minutes, the True Grey collection can be used for a variety of salon treatments from an express service as an add-on to a haircut to the full Silver Glow experience it has to offer.

Which clients can use Wella True Grey?

What makes True Grey so original is its versatility. This is because the formula is so gentle, it can be used on more areas of the face including beards and eyebrows without risk of damage. Some of the services you can do using True Grey include:

  • Full head
  • Partial head
  • High and lowlights
  • Men’s shadowing
  • Express service

True Grey offers two salon exclusive services: Silver Glow and Silver Glow Express. Follow our step-by-step guides below and discover just how simple and speedy these services are.

True Grey Toner

Created to replicate the natural hues of grey hair, the True Grey Toner comes in seven subtle shades and features an ammonia-free and neutral pH formula. Designed to add dimension and texture to naturally grey hair, its fast processing times make it perfect for express services and partial or full head treatments.

True Grey Developer

Designed to be used alongside the True Grey toning range, the low volume True Grey Developer guarantees no lift of your client’s original colour and a damage-free treatment. Pair with the True Grey toning collection for unrivalled results.

True Grey Clear Conditioning Perfector

Developed to add an extra touch of vitality to grey hair, the dermatologically tested and fragrance-free True Grey Clear Conditioning Perfector can be used after treatments, as a toner diluter and also for express treatments. Truly versatile, it offers you the chance to condition as you tone.

How to do the Silver Glow service (full head, partial and beards)

Step One

Prepare the EXPRESS SILVER GLOW MIX using a 1:1 ratio, for example:

  • 30g True Grey Toner
  • 30g True Grey Activator

Step Two

Using a tint brush on dry hair, apply your mixture starting from the nape to the front. Finish off your application on the hairline at the forehead, combing your client’s hair away from their face. Make sure all the hair is evenly covered with a comb and leave the mixture to develop for up to 30 minutes.

Step Three

Once development is complete, emulsify and rinse out the treatment before shampooing. Towel dry your client’s hair and apply the True Grey Clear Conditioning Perfector, leaving in for three minutes.

Step Four

Rinse out the True Grey Clear Conditioning Perfector and proceed to blow dry and style as usual.

TOP TIP: If you have a client with higher percentages of grey in their hair, use dark toners to add contrast and tone.

How to do the Express Silver Glow service (reducing yellowness and enhancing naturally grey hair)

Step One

Prepare the Express Silver Glow using a 1:1:2 ratio, for example:

  • 20g True Grey Toner
  • 20g True Grey Activator
  • 40g True Grey Clear Conditioning Perfector

Step Two

Shampoo your client’s hair and gently towel dry to blot away excess water. Follow up by applying the Express Silver Glow at the basin from the nape to the front and from root to ends. Gently comb through to make sure the treatment is evenly distributed and leave in for 10-15 minutes.

Step Three

Rinse out and proceed to blow dry and style as usual. No post-treatment is required.

Shop the True Grey collection now

Shop all the professional hair and beauty essentials for your salon or freelance business at Salon Services, and stay up to date with the latest trends on our Beauty Talk blog.
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