Semi/Demi Permanent Hair Colour

<ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul>

<ul><li>compact range of 11 intense and light shades + 1 clear tone</li><li>all shades can be inter-mixed to create an infinity of colors</li><li>with acidic pH</li><li>care agents condition and moisturize the hair during coloration</li><li>high-performance direct acting color pigments guarantee brilliant color results</li></ul>

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair!</li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Vibrant demi-permanent hair colour</li><li>Up to 50% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>6/ deep cover dark blonde</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With Citric Acid and Taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitized to very sensitized hair</li></ul>

<ul><li>A dedicated low volume activator to be used with the Wella True Grey Cream Toners </li><li>Unique AquaTone technology with a neutral PH of 7 is as gentle on hair as pure water </li><li>No lift, just tone </li><li>Designed without ammonia, MEA, animal derived ingredients and perfume </li><li>Suitable for different percentages of grey hair, from 50 to 100% grey</li></ul>

<ul><li>Formulated for maximum shine and condition on coloured hair</li><li>Creates glossy luminous looking reflects and vinyl shine</li><li>No Ammonia, acidic tone-on-tone colour</li><li>Low commitment colour</li><li>Perfect for toning</li></ul>

<ul><li>A clear conditioning treatment for all natural grey hair types </li><li>Leaves hair feeling soft and manageable </li><li>3 usage options: post treatment, toner diluter and for express treatments </li><li>Unique AquaTine technology with a neutral PH of 7 is as gentle on hair as pure water </li><li>Designed for virgin naturally 70%-100% grey hair only </li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>True Grey is an oxidative silver revitalising treatment to tone and treat naturally grey hair </li><li>Unique AquaTone technology with a neutral PH of 7 is as gentle on hair as pure water </li><li>No lift, just tone, pigments fade away naturally </li><li>Leaves hair feeling soft, full of shine and manageable</li><li>Suitable for different percentages of grey hair, from 50 to 100% grey </li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Perfect for colour correction, colour refresh and pre-toning hair, with just a 2-5 minute processing time </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube</li></ul>

<ul><li>Pastel Toning for blonde tone enhancement or neutralisation of unwanted warm tones</li><li>pH neutral application mixture with integrated Bond Enforcing Hydrolock Technology for improved moisturization and minimized hair damage</li><li>Gel-crème consistency for both brush and bottle application with one mixing ratio/developer used</li><li>Ammonia-free</li><li>THE 1st COLOUR & CARE SYSTEM ADVANCED BONDING SYSTEM with integrated bonding technology in 3 steps</li></ul>

<ul><li>Unleash your creative side with the Crazy Color® Rainbow Kit! </li><li>Includes 6 full size bestselling shades to create to ultimate rainbow look </li><li>Vegan & Cruelty Free </li><li>Includes shade chart poster </li><li>Proud to support LGBTQIA+ charities </li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>3 minute superfast processing time</li><li>Intensely nourishing formula</li><li>Avocado Oil helps to nourish and protect the hair while Linseed Extract helps protect against colour fade</li><li>Helps restore colour vibrancy and shine</li><li>Leaves hair soft, shiny and more manageable </li></ul>

<ul><li>OMG #Hairbesties!! I love a cool, gold tone!</li><li>This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.</li><li>Great for toning blondes and low-lighting.</li><li>#Hairbestie Tip: When creating a lived-in look use the Demi-Permanent 9IG on the base and add Crystal Clear to your formula for the mid-lengths through the ends. This creates a seamless, ombre feel.</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Indola Color Mousse</li><li>Shiny, even colour</li><li>Condition and style</li><li>Natural hold</li><li>One easy step</li><li>Instant results</li></ul>

<ul><li>Illumina Colour Tube from Wella Professionals</li><li>Permanent hair colour</li><li>With Microlight technology</li><li>70% more luminosity</li><li>In 10/69 lightest violet cendre blonde colour</li></ul>

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Nutri Color™ Filters deliver intense, semi-permanent colour, care and shine in a unique cream mask formula </li><li>Provitamin B5 protects and nourishes hair, reducing breakage for a healthier touch</li><li>Ionic pigments attach to the hair cuticle for instant, multidimensional colour in as little as 3 minutes! </li><li>Perfect for refreshing hair colour or creative effects </li><li>Fully intermixable colour palette</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Neutral to cool tone with up to 50% white hair blending & a natural tone direction.</li><li>Moisturizing demi-permanent hair colour.</li><li>True-to-tuft colour results</li><li>Up to 50% white hair blending</li><li>Up to 100% more Insta Shine* *vs. untreated hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Instantly adds rich color while cleansing and conditioning</li><li>Maintain brightness and bring out strawberry blonde tones and reflective facets</li><li>For foil highlights or balayage,br> Ideal for strawberry and deep blonde hair</li><li>Maintains, corrects, and boosts color brilliance</li><li>Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free. No animal testing, 100% vegan</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Direct conditioning colour glaze that acts in just 3 minutes</li><li>Colours and nourishes in one step, perfectly closing the cuticle thanks to its acid pH</li><li>13 shades cover the entire colour spectrum</li><li>86% of ingredients from natural origins: value calculated in accordance with technical standard ISO 16128.</li><li>Contains Velian Complex, a patented blend of 4 plant extract (Mullein, Helichrysum, Flax, Dyer’s Chamomile) with anti-inflammatory, antibacterial and antioxidant characteristics.</li></ul>

<ul><li>Unique ammonia-free tone-on-tone colour</li><li>Cera-Oil Priming Complex helps balance porosity</li><li>Seamless colour, brilliant shineand great condition</li><li>Color Sync Vinyls feature an arresting palette of super rich shades</li><li>Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends</li></ul>

<ul><li>Instantly adds bold color while cleansing</li><li>Maintains, corrects and boosts color brilliance</li><li>Continuous use after fresh color adds color and stops visible washout and fade betweencolor services</li><li>Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free</li><li>Extra-gentle for color treated hair</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>