Semi/Demi Permanent Hair Colour

<ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul>

<ul><li>compact range of 11 intense and light shades + 1 clear tone</li><li>all shades can be inter-mixed to create an infinity of colors</li><li>with acidic pH</li><li>care agents condition and moisturize the hair during coloration</li><li>high-performance direct acting color pigments guarantee brilliant color results</li></ul>

<ul><li>Illumina Colour Tube from Wella Professionals</li><li>Permanent hair colour</li><li>With Microlight technology</li><li>70% more luminosity</li><li>In 8/69 light violet cendre blonde colour</li></ul>

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>Color Touch from Wella Professionals</li><li>Semi-permanent colour lasts up to 15 washes</li><li>Ammonia-free and oxidising</li><li>Multi-facetted colour with incredible shine</li><li>8/81 Light Pearl Ash Blonde</li></ul>

<ul><li>Indola Color Mousse</li><li>Shiny, even colour</li><li>Condition and style</li><li>Natural hold</li><li>One easy step</li><li>Instant results</li></ul>

<ul><li>Formulated for maximum shine and condition on coloured hair</li><li>Creates glossy luminous looking reflects and vinyl shine</li><li>No Ammonia, acidic tone-on-tone colour</li><li>Low commitment colour</li><li>Perfect for toning</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>5/ light brown</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>Color Sync is our unique ammonia-free tone-on-tone colour</li><li>Its Cera-Oil Priming Complex helps balance porosity to even out the hair’s surface</li><li>The even canvas leads to seamless colour, brilliant shine and great condition</li></ul>

<ul><li>Permanent, liquid color with mirror-like shine and A-List results.</li><li>Fade resistant, rich color with up to 100% gray coverage. </li><li>The alkaline, low ammonia formula respects hair integrity for glossy, healthy hair. </li><li>Up to 4 levels of lift. </li><li>Quick, easy mixing and application from a bottle or brush.</li></ul>

<ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>

<ul><li>Pastel Toning for blonde tone enhancement or neutralisation of unwanted warm tones</li><li>pH neutral application mixture with integrated Bond Enforcing Hydrolock Technology for improved moisturization and minimized hair damage</li><li>Gel-crème consistency for both brush and bottle application with one mixing ratio/developer used</li><li>Ammonia-free</li><li>THE 1st COLOUR & CARE SYSTEM ADVANCED BONDING SYSTEM with integrated bonding technology in 3 steps</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Instantly adds rich color while cleansing and conditioning</li><li>Maintain brightness and bring out reflective facets in all blondes, whites and silvers</li><li>Used with foil highlights or balayage</li><li>Excellent for maintaining whiteness, and helps neutralize unwanted yellow tones on natural grey, white and blonde hair</li><li>Maintains, corrects, and boosts color brilliance</li><li>Superior sulfate-free, paraben-free, ammonia-free</li><li>No animal testing, 100% vegan</li></ul>

<ul><li>Unique ammonia-free tone-on-tone colour</li><li>Cera-Oil Priming Complex helps balance porosity</li><li>Seamless colour, brilliant shineand great condition</li><li>Color Sync Vinyls feature an arresting palette of super rich shades</li><li>Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends</li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Neutral to cool tone with up to 50% white hair blending & a natural tone direction.</li><li>Moisturizing demi-permanent hair colour.</li><li>True-to-tuft colour results</li><li>Up to 50% white hair blending</li><li>Up to 100% more Insta Shine* *vs. untreated hair</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Instantly adds bold color while cleansing</li><li>Maintains, corrects and boosts color brilliance</li><li>Continuous use after fresh color adds color and stops visible washout and fade betweencolor services</li><li>Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free</li><li>Extra-gentle for color treated hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Color Sync is our unique ammonia-free tone-on-tone colour</li><li>Its Cera-Oil Priming Complex helps balance porosity to even out the hair’s surface</li><li>The even canvas leads to seamless colour, brilliant shine and great condition</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Direct conditioning colour glaze that acts in just 3 minutes</li><li>Colours and nourishes in one step, perfectly closing the cuticle thanks to its acid pH</li><li>13 shades cover the entire colour spectrum</li><li>86% of ingredients from natural origins: value calculated in accordance with technical standard ISO 16128.</li><li>Contains Velian Complex, a patented blend of 4 plant extract (Mullein, Helichrysum, Flax, Dyer’s Chamomile) with anti-inflammatory, antibacterial and antioxidant characteristics.</li></ul>

<ul><li>Sophisticated cendre-brown tones</li><li>Upgrades bare beauty</li><li>Dual application trend collection based on 4 Igora Royal and 4 Igora Vibrance shades</li></ul>

<ul><li>Igora's strongest neutralising shades</li><li>Coolest Brown Results</li><li>Dual application trend collection based on 4 Igora Royal and 4 Igora Vibrance shades</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest demi-permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>