• 50+ -40% | 100+ -50%
    5+1, 8+3 FREE
    1 2 3 4 5
    1 2 3 4 5
    41 reviews
    • Micro pure pigment technology for deep colour penetration
    • Advance marine therapy for improved condition and shine
    • Colours are inter-mixable for unlimited results
    • Up to 100% grey coverage
    • Standard mixing ratio 1:1 1/2
    Trade Price: £6.35
    ex VAT
  • BUY 3 GET1 FREE
    1 2 3 4 5
    1 2 3 4 5
    8 reviews
    • Color Touch from Wella Professionals
    • Semi-permanent colour lasts up to 15 washes
    • Ammonia-free and oxidising
    • Multi-facetted colour with incredible shine
    • 8/81 Light Pearl Ash Blonde
    Trade Price: £8.58
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • More performance - up to 100% more shine with a new moisture protecting complex.
    • More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.
    • More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.
    • Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.
    Trade Price: £7.11
    ex VAT
  • 4+1 FREE
    1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
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  • BUY 3 GET1 FREE
    1 2 3 4 5
    1 2 3 4 5
    12 reviews
    • Illumina Colour Tube from Wella Professionals
    • Permanent hair colour
    • With Microlight technology
    • 70% more luminosity
    • In 10/69 lightest violet cendre blonde colour
    Trade Price: £9.67
    ex VAT
  • 4+1 FREE
    1 2 3 4 5
    1 2 3 4 5
    6 reviews
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    Sign In for prices
  • 1 2 3 4 5
    1 2 3 4 5
    14 reviews
    • Low commitment colour
    • Provides radiant tones
    • No Ammonia, tone-on-tone colour
    • Rich, deep reflects and exceptional soft feel
    • Up to 70% white hair coverage
    Trade Price: £8.48
    ex VAT
  • Offer
    Limited Edition
    4+1 FREE
    1 2 3 4 5
    1 2 3 4 5
    1 review
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
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  • New
    #Mydentity #Stroke7 Rose Balayage Lightener 425g
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Stroke it, #hairbestie! For up to 7 levels of lift in a single application
    • Rosé tinted powder #Extra
    • ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
    • Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!
    • Formulated with my favourite lavender fragrance
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  • New
    #Mydentity Naked Glow 8 Demi-Permanent Hair Colour, 58g
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • New
    #Mydentity Naked Glow 7 Demi-Permanent Hair Colour, 58g
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • New
    #Mydentity Naked Blush 9 Demi-Permanent Hair Colour, 58g
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • 1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • More performance - up to 100% more shine with a new moisture protecting complex.
    • More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.
    • More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.
    • Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.
    Trade Price: £7.11
    ex VAT
  • New
    #Mydentity Naked Blush 7 Demi-Permanent Hair Colour, 58g
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    out of stock
  • New
    #Mydentity Naked Glow 9 Demi-Permanent Hair Colour, 58g
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • FREE PRODUCT
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • More performance - up to 100% more shine with a new moisture protecting complex.
    • More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.
    • More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.
    • Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.
    Trade Price: £0.97
    ex VAT
  • Buy 4 and get 1 FREE
    1 2 3 4 5
    1 2 3 4 5
    3 reviews
    • Unique ammonia-free tone-on-tone colour
    • Cera-Oil Priming Complex helps balance porosity
    • Seamless colour, brilliant shineand great condition
    • Color Sync Vinyls feature an arresting palette of super rich shades
    • Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends
    Trade Price: £6.58
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
  • Buy 4 and get 1 FREE
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.
    • True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.
    • Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look
    • Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents
    • Cream gel texture, easy to apply for even and consitent results
    Trade Price: £8.50
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Color with faster yet efficient application and processing still delivering great results
    • 3x speed* - Fix outgrown roots in under 30 mins.*3x faster processing vs. standard permanent coloration
    • XpressColor services quicker than ever
    • 14 gorgeous shades with perfect grey coverage
    Trade Price: £6.76
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    14 reviews
    • Low commitment colour
    • Provides radiant tones
    • No Ammonia, tone-on-tone colour
    • Rich, deep reflects and exceptional soft feel
    • Up to 70% white hair coverage
    Trade Price: £8.48
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    14 reviews
    • Low commitment colour
    • Provides radiant tones
    • No Ammonia, tone-on-tone colour
    • Rich, deep reflects and exceptional soft feel
    • Up to 70% white hair coverage
    Trade Price: £8.48
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    14 reviews
    • Low commitment colour
    • Provides radiant tones
    • No Ammonia, tone-on-tone colour
    • Rich, deep reflects and exceptional soft feel
    • Up to 70% white hair coverage
    Trade Price: £8.48
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    10 reviews
    • Neutralize warmth in 5 minutes or less
    • Use on pre-lightened hair to finish a blonde client or prepare for a metallic application
    • Deopsit only color crème
    • formulated without ammonia
    • Mix 1:2 With Kenra Color Activator 9 Volume
    Sign In for prices
  • 50+ -40% | 100+ -50%
    5+1, 8+3 FREE
    1 2 3 4 5
    1 2 3 4 5
    7 reviews
    • Professional demi-permanent hair colour
    • Provides extraordinary softness and brilliance to hair
    • Dual action colouring system - long lasting, rich, intense results
    • Shine polymers create smooth, even, reflective transparent film
    • Up to 50% grey coverage
    Trade Price: £4.95
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    14 reviews
    • Low commitment colour
    • Provides radiant tones
    • No Ammonia, tone-on-tone colour
    • Rich, deep reflects and exceptional soft feel
    • Up to 70% white hair coverage
    Trade Price: £8.48
    ex VAT
  • Buy 4 and get 1 FREE
    1 2 3 4 5
    1 2 3 4 5
    1 review
    • Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.
    • True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.
    • Infinite palette with our 9 intermixable shades including a clear to dilute for a more patellised look
    • Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents
    • Gel Cream texture, easy to apply for even and consitent results
    Trade Price: £8.00
    ex VAT
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
    out of stock
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
    out of stock
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
    out of stock
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
    out of stock
  • 1 2 3 4 5
    1 2 3 4 5
    4 reviews
    • Formulated for maximum shine and condition on coloured hair
    • Creates glossy luminous looking reflects and vinyl shine
    • No Ammonia, acidic tone-on-tone colour
    • Low commitment colour
    • Natural-looking colour that gradually fades away
    Trade Price: £8.48
    ex VAT
Transform your clients' hair with Salon Services' gorgeous range of semi-permanent hair dyes, available in a fantastic range of colours. Discover semi permanent hair colours in cream, mousse, or spray form, and let your clients get creative without the commitment. From vibrant pinks and blues to natural hues, upgrade your hair colour services today.