#Hairbesties, this is your ideal solution for fast-acting, on- and off-scalp lift, maximum control and superior conditioning. Guy Tang created #Mydentity because he wanted to customise colours we all dream of - colours that are missing from today s hair colour. He wanted to create a line that brings back the fun and excitement in our industry.
#Hairbesties, mix #Magnum8 Powder Lightener in a ratio of 1:1 up to 1:3 with Permanent Developer for desired consistency. On-scalp application: Up to 20V; Off-scalp: Up to 40V. Apply to dry unwashed hair. Process for 20-45 minutes. Additional heat is not required.