Hair Dyes Hair Colour & Hair Bleach

<ul><li>Pre-Bonded gel toner for ultimate post-lightening control</li><li>Colour represents the dominant colour of the shade family for ultimate predictability </</li><li>Multi-dimensional gel toner with long-lasting results</</li><li>Ammonia-free</li><li> Smooth gel formula for easy application on all hair types</li></ul>

<ul><li>Up to 100% Gray Coverage </li><li>Long lasting results – up to 50 shampoos </li><li>Pre-blended shades </li><li>Improves shine up to 2X</li></ul>

<ul><li>Formulated without ammonia</li><li>Gray blending</li><li>Improves shine up to 2X</li><li>Lasts up to 25 shampoos</li><li>Fades true to tone</li></ul>

<ul><li>Ideal for refreshing and protecting pruple hair colour</li><li>This conditioning, colour-depositing treatment enhances vibrancy between salon visits</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li>Borage oil helps soften and nourish every strand</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 8 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste</li></ul>

<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6Rr Max Dramatic Red colour</li></ul>

<ul><li>A developing gel that enables quick bottle colour applications</li><li>Hair colour developer with gel-ifying agent for a gel consistency</li><li>Ideal for quick bottle applications at the backwash</il></ul>

<ul><li>Developing lotion that enables precise, easy colour application</li><li>Hair colour developer with thickening agent for a cream consistency</li><li>Ideal for precise, easy and fast colour application</il></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating a cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Balanced pigment combinations achieve a clear, but subtle pastel shade</li><li>Suitable for hair base level 10</li><li>Up to 70% fewer split ends and 75% less hair breakage* *vs. uncoloured hair.</il></ul>

<ul><li>Hair foil dispenser</li><li>Perfect for freelance stylists and smaller salons</li><li>Ideal for on the go</li><li>For 120mm and 100mm foils and up to 100m in length</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>Up to 9 levels of lift​</li><li>Built-in bonding power, no additive needed</li><li>Helps protect disulfide (strong) bonds​</li><li>Break through red, orange, and yellow undertones​</li><li>Powerful, clean, even lift ​</li></ul>

<ul><li>Easy, instant, precise: just press, no mess!</li><li>Temporary colour stays until shampoo’d out (you can swim in it!)</li><li>Reflective mineral powder for a multi-dimensional, natural look. Never stiff, sticky, or waxy like mascaras, crayons and sprays</li><li>Great value! 6 months to 1 year usage for one compact</li><li>This root concealer has no waxes, no dyes, no PPD’s + cruelty-free</li></ul>

<ul><li>Pack of 100</li><li>Disposable plastic treatment caps</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 7 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste!</li></ul>

<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>

<ul><li>Vegan and non-sticky formula</li><li>Protects against heat and blow-dry damage for soft results</li><li>A multi-use colour to leave-in or rinse off for bold and pastel results</li><li>Gives hair volume and light hold</li><li>Perfect for in-salon and at home services from colour refreshment to neutralisation</li></ul>

<ul><li>Permanent, liquid color with fast 10 minute processing time</li><li>Up to 100% gray coverage in just 10 minutes with a mirror-like glossy shine</li><li>1:1 shade match with Redken Color Gels Lacquers with no banding between applications</li><li>Alkaline, low ammonia formula respects hair integrity</li><li>Quick, easy 1:1 mixing and application from a bottle or brush</li></ul>

<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>Boosts Shine, Strengthens & Repairs </li><li>Reduces Frizz & Flyaways </li><li>Heat Protection up to 450°f, Softens & Detangles, UV Protection, </li><li>No Residue, Color-Safe, Vegan </li><li>Extends Color & Renews Vibrancy, Shortens Drying Time</li></ul>

<ul><li>Innovative, scalp-detoxifying formula to dry cleanse and absorb oil without build-up, dryness or dullness for hair that feels soft, shiny and first day fresh</li><li>Repels odour and damaging pollutants </li><li>Light-as-air rice starch for powerhouse oil absorption is paired with skin-soothing active ingredients </li><li>Scalp feels calm and comfortable with no white powdery residue </li><li>Vegan, colour-safe formula, suitable for all hair types</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>