Hair Dyes Hair Colour & Hair Bleach

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With Citric Acid and Taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitized to very sensitized hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Maximum power lightener with up to 8 levels of lift</li><li>For on and off scalp applications - customisable for every technique</li><li>Develop for up to 50 minutes</li><li>Mix with Redken Pro-Oxide Cream Developer in 10, 20, 30 or 40 volume</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>All-in-one bonder in a lightening powder - no additive or extra mixing needed!</li><li>Up to 8 levels of lift</li><li>Citric Acid & Glycine Complex protects bonds and strengthen hair fibers. </li><li>Develop for up to 50 minutes</li><li>Mix with Redken Pro-Oxide Cream Developer in 10, 20, 30 or 40 volume</li></ul>

<ul><li>Redken Acidic Bonding Concentrate Shampoo is Redken's most concentrated all-in-one care to transform the appearance of processed hair.</li><li>This ultra-rich and luxurious shampoo provides intense conditioning, reduced breakage, and colour fade protection. </li><li>Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that helps protect weak bonds in the hair to reduce breakage and increase hair strength.* *After 6 uses of Acidic Bonding Concentrate shampoo, conditioner and Acidic Concentrate Leave in Treatment </li><li>This pH-balancing shampoo is specifically formulated with an acidic pH to help defend against the negative effects of hair colouring, lightening and heat styling. </li><li>The result? Hair that looks and feels healthy!</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Redken Acidic Bonding Concentrate Conditioner is Redken's most concentrated all-in-one care to transform the appearance of processed hair.</li><li>Thick, concentrated formula for intense conditioning </li><li>Featuring Citric Acid, this conditioner contains a concentrated bonding care complex that helps protect weak bonds in the hair to reduce breakage and increase hair strength.* *After 6 uses of Acidic Bonding Concentrate shampoo, conditioner and Acidic Concentrate Leave inTreatment </li><li>This pH-balancing shampoo is specifically formulated with an acidic pH to help defend against the negative effects of hair colouring, lightening and heat styling. </li><li>The result? Hair that looks and feels healthy!</li></ul>

<ul><li>Permanent, liquid color with mirror-like shine and A-List results.</li><li>Fade resistant, rich color with up to 100% gray coverage. </li><li>The alkaline, low ammonia formula respects hair integrity for glossy, healthy hair. </li><li>Up to 4 levels of lift. </li><li>Quick, easy mixing and application from a bottle or brush.</li></ul>

<ul><li>We have created the new Acidic Perfecting Concentrate - a leave-in treatment and styling aid containing a high level of conditioning ingredients. </li><li>This product helps to provide a 59% reduction in breakage, 10x smoother hair, 88% reduction in visible split ends, and heat protection up to 450°F/230°C.</li><li>5% conditioning care complex with citric acid. Helps to intensely condition hair.</li><li>Silicones and fatty alcohols provides conditioning and adds shine.</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>

<ul><li>Available in 10 (3%), 20 (6%), 30 (9%) or 40 (12%) volume</li><li>Up to 2 levels of lift</li><li>Use with Redken Blonding & Color Gels Lacquers</li></ul>

<ul><li>Deep conditioning hair mask</li><li>72hrs of hydration **</li><li>Designed for all hair types and textures</li><li>5 minute mask</li><li>16% conditioning care complex </li><li>2x stronger hair**</li><li>14x Better detangling *</li><li>Achieve healthier looking and feeling hair</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Permanent, liquid color with fast 10 minute processing time </li><li>Up to 100% gray coverage in just 10 minutes with a mirror-like glossy shine </li><li>1:1 shade match with Redken Color Gels Lacquers with no banding between applications </li><li>Alkaline, low ammonia formula respects hair integrity </li><li>Quick, easy 1:1 mixing and application from a bottle or brush </li><li>Smart pause technology helps to prevent over-processing </li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>Specifically formulated for open air, balayage and freehand techniques</li><li>Up to 6 levels of lift</li><li>Formulated with Ceramides to protect the hair while lightening</li><li>Develop for up to 50 minutes</li><li>Mix with Redken Pro-Oxide Cream Developer in 10, 20, 30 or 40 volume</li></ul>

<ul><li>Formulated with 10% Glycerin. </li><li>For professional use only to balance moisture levels of hair, up to 2X more moisture in a single use. </li><li>Visibly reverses the appearance of surface damage in a single use when used as a system with Acidic Protein Amino Concentrate and Acidic pH Sealer. </li><li>Formulated at salon expert concentration.</li><li>Helps to replenish moisture and improve softness. Suitable for color treated hair.</li></ul>

<ul><li>Formulated with an acidic pH of 3.0 4.0.</li><li>For professional use only to balance the pH level of the hair.</li><li>Visibly reverses the appearance of surface damage in a single use when used as a system with Acidic Moisture Concentrate and Acidic pH Sealer. </li><li>Formulated at salon expert concentration.</li><li>Helps to seal cuticle and increase shine. Suitable for color treated hair.</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>