Hair Dyes Hair Colour & Hair Bleach

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Enriched with Pro-Keratin</li><li>Low odour technology</li><li>Perfect for global, enclosed highlights and freehand techniques</li><li>Suitable for all hair types</li><li>Can achieve classic highlights, a more natural balayage or all-over blonde</li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Ultra-cool tones to luminous platinum blondes</li><li>Intense neutralising shades provide up to 4.5 levels of lift</li><li>Provides perfect coverage of grey hair</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Oreor Oxydant Developer cream</li><li>From industry leaders L'Oréal</li><li>For consistent, reliable results</li><li>20 vol, 1 litre bottle supplied</li></ul>

<ul><li>The versatile aid for all modern highlighting and colouring techniques.</li><li>Easy, clean, fast and precise application</li><li>Comfortable, close root application </li><li>With Non-slip features </li><li>Available in Large and Small sizes for long or shorter hair</li></ul>

<ul><li>L'Oreal Professionel Easi Meche</li><li>Small sheets</li><li>Easy to use</li><li>Close to root application</li></ul>

<ul><li>L'Oréal Professionnel Dia Activateur</li><li>Semi-permanent hair colour</li><li>Caters for all technical applications</li><li>For use with Dia Richesse and Dia Light colours</li><li>6 vol, 1 litre bottle supplied</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS Oxydant developer</li><li>Used with hair colour</li><li>Contains 16 applications</li><li>20 vol, 1l supplied</li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li>Lighten up to 9 levels and bond in one simple step for ultimate performance and condition </li><li>L'Oréal's highest concentration of Citric Acid and Glycine complex to protect bonds whilst lightening </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Provide a faster lightening service, with no extra time needed for mixing or developing of a bonding additive </li></ul>

<ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>

<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>3 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Ideal for use alongside Majirel Glow</li><li>12,5 Vol for up to 1 - 1 1/2 levels of lift</li><li>Perfect for refreshing previously coloured hair</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Delivers up to 9 levels of lift and optimal neutralization, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Enriched with Olicare Complex™ to improve the cosmeticity of the hair </li><li>Suitable for all lightening techniques </li><li>Formulated to be used exclusively with the Blond Studio 9 Oil Developers </li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious lightweight texture & fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>To dilute, pastelise and personalise for subtle and luminous colour reflects </li><li>Fluidifies the texture of any Dia Light mix for easy take through </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned after Dia Light application on bleached hair </li><li>Use to provide a gloss service </li><li>Suitable for all bases and limitless toning</li></ul>