• 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    1 2 3 4 5
    1 2 3 4 5
    13 reviews
    • Simple to use with pre-adjusted tones and pre-blended bases
    • Up to 2 applications per 90ml tube
    • Covers up to 100% grey coverage
    • Contains cera-oil complex for shine, condition smooth results
    • Wide range of gorgeous shades
    Trade Price: £6.99
    ex VAT
  • 4+1 | 8+4
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Target the 3 key colour concerns of every blonde
    • Up to 8 levels of lift in a single application
    • Manage underlying pigments for a bright, long-lasting blonde
    • Intense colour saturation of sheer pigments for optimal blonde tones
    • Perfect neutralization with a translucent finish
    Sign In for prices
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    1 2 3 4 5
    1 2 3 4 5
    3 reviews
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    Sign In for prices
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • Offer
    Limited Edition
    4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • The third Igora #RoyalTakeOver - Lucid Nocturnes
    • A modern take on seductive midnight colours resulting in 6 lucid nocture shades
    • Six enticing shades for radiant looks that shine through the night
    Trade Price: £7.28
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
    • Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
    • #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
    Sign In for prices
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • Offer
    Limited Edition
    4+1 | 8+4
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Target the 3 key colour concerns of every blonde
    • Up to 8 levels of lift in a single application
    • Manage underlying pigments for a bright, long-lasting blonde
    • Intense colour saturation of sheer pigments for optimal blonde tones
    • Perfect neutralization with a translucent finish
    Sign In for prices
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 3 for 2
    1 2 3 4 5
    1 2 3 4 5
    1 review
    • Contains Hydrolysed Keratin to help strengthen brittle hair
    • Helps to reduce breakage
    • Smooths frizz for a soft, smooth finish
    • Contains Vitamin E to replenish moisture and shine
    • Protects colour from fading
    Trade Price: £13.99
    ex VAT
  • 3 for 2
    1 2 3 4 5
    1 2 3 4 5
    1 review
    • Contains Hydrolysed Keratin to help strengthen brittle hair
    • Helps to reduce breakage
    • Smooths frizz for a soft, smooth finish
    • Contains Grapeseed oil to replenish moisture and shine
    • Protects colour from fading
    Trade Price: £13.99
    ex VAT
  • 3 for 2
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • A gentle micellar shampoo for colour treated hair, that brings hair to it's optimal pH 4.5 level to perfectly freeze colour pigments. For long-lasting intense colour. Ideal for use in post-colour service and home maintenance
    • Diagnosis: Hair is colour treated and client wants to maximise colour retention
    • What it does: Gently yet effectively cleanses coloured hair
    • Tightens and stabilizes the matrix thus keeping the colour pigments frozen deep inside the hair
    • Works to neutralise chemical residues while adjusting hair structure to optimal pH 4.5
    Trade Price: £7.99
    ex VAT
  • 3 for 2
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Contains Argan oil to intensely soften and boost shine
    • Leaves hair feeling luxuriously smooth and soft
    • Enhanced with ingredients to deeply moisturies and smooth very dry hair
    • Rebalances thirsty, dull hair
    • Protects colour from fading
    Trade Price: £6.99
    ex VAT
  • Offer
    Exclusive
    Rusk Keratin Care Conditioner 150ml
    3 for 2
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Contains Hydrolysed Keratin to help strengthen brittle hair
    • Helps to reduce breakage
    • Smooths frizz for a soft, smooth finish
    • Contains Vitamin E to replenish moisture and shine
    • Protects colour from fading
    Trade Price: £6.99
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 3 for 2
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Contains Argan oil to intensely soften and boost shine
    • Gentle sulphate-free formula
    • Enhanced with ingredients to deeply moisturies and smooth very dry hair
    • Rebalances thirsty, dull hair
    • Protects colour from fading
    Trade Price: £13.99
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    6 reviews
    • Color Touch from Wella Professionals
    • Semi-permanent colour lasts up to 15 washes
    • Ammonia-free and oxidising
    • Multi-facetted colour with incredible shine
    • 8/81 Light Pearl Ash Blonde
    Trade Price: £8.58
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT
  • 4+1 | 8+4
    FREE 7" Tablet with Case
    1 2 3 4 5
    1 2 3 4 5
    65 reviews
    • Rich, permanent hair colour
    • Provides perfect coverage of grey hair
    • Wide palette of rich tones and shades
    • Enriched with Ionéne G and Incell
    • Helps strengthen and reinforce the hair fibre
    Trade Price: £7.49
    ex VAT