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Rusk Deepshine Direct Semi-Permanent Hair Colour - Icy White 100ml

149298 - Icy White
Bulk Deal
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Trade Price: £6.39 ex. VAT (£7.67 inc. VAT)
£6.39 per 100ml
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1 2 3 4 5
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BULK DEAL 50+ -40% | 100+ -50%
Mix and match across Rusk Deepshine Colour Tubes:
• Buy 50+ and save 40%
• Buy 100+ and save 50%
4 + 1 | 8 + 4 FREE

Exclusive across Rusk Deepshine Direct, Demi, & Permanent Tube Colour 100g

Features & benefits
  • Intense direct fashion colours
  • Use direct from tube or mix with conditioner to create pastel shades
  • Can be mixed together for endless colour options
  • No activator required, apply straight from the tube
  • Ammonia and PPD free
In Stock
Delivery Lead Time: Available for next day delivery
  • Colour:
    • Icy White Icy White
    • Pink Pink
    • Red Red
    • Teal Teal
    • Icy White Icy White
Home Delivery Click & Collect
Delivery Lead Time: Available for next day delivery
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Rusk Deepshine Direct Colours includes vibrant and intense semi-permanent fashion shades that can be applied directly to the hair or mixed with conditioner to create pastel tones. The colours are intermixable for an endless colour palette. Ammonia and PPD free.

Get creative in the hair salon with RUSK Deepshine Direct: ready-to-use cream that saturates hair with vibrant colour for bold, vivid results. The cream formula allows multiple colours to be precisely applied across the same strand for unique effects.

Advanced Marine Therapy complex leaves hair full of condition with incredible shine. Apply straight from the tube - no developer required. Lasts up to 20 shampoos. Ammonia free.

RUSK connects fashion and hairdressing, showcasing new hair trends and inspiring creativity. Using advanced technology for improved condition and intense shine RUSK colours have been designed to give deep colour penetration, superb coverage and long lasting results. From beautiful classic shades to the latest colourful fashion looks, with RUSK the possibilities are endless.


RUSK Deepshine Direct colours do not require an activator, dispense to a bowl and apply immediately to the hair. Colours can be mixed together or mixed with conditioner to create pastel tones. Once applied visually develop for up to 20 minutes.


Aqua (Water, Eau), Propylene Glycol, Cetearyl Alcohol, Ceteareth-30, Isodecyl Oleate, Synthetic Beeswax, Cetrimonium Chloride, Cyclopentasiloxane, Helianthus Annuus (Sunflower) Seed Extract, Hypnea Musciformis Extract, Sodium Methylparaben, Butylene Glycol, Hydrolyzed Rhodophycea Extract, Methylparaben, Imidazolidinyl Urea, Parfum (Fragrance), Cyclohexasiloxane, Sodium Hydroxide, Acid Violet 43.

Customer Reviews

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1 2 3 4 5
100% of customers liked this product
07 August 2019
1 2 3 4 5
1 2 3 4 5

Amazing!! Best out there!!

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