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Mydentity

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33 Products Found

Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Pink Diamond 85g

1 2 3 4 5

1 2 3 4 5

(1)

5+1 FREE
- #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
- Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
- #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
£7.39
ex VAT

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Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 10SS 58g

1 2 3 4 5

1 2 3 4 5

(4)

5+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
£7.39
ex VAT

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Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Crystal Clear 58g

1 2 3 4 5

1 2 3 4 5

(6)

5+1 FREE
- #Hairbesties, Crystal Clear is my most versatile shade!
- Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color
- Also adds shine when used alone with 1:2 mixing ratio.
£7.39
ex VAT

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#mydentity Demi-Permanent Developer 6 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(1)
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in 6 vol
- For use with #Mydentity hair colour
£6.29
ex VAT
Offer
+ More shades available
#mydentity Permanent Hair Colour 6NI 58g

1 2 3 4 5

1 2 3 4 5

(3)

5+1 FREE
- #Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.
- The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.
- #Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.
£7.39
ex VAT

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New

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#mydentity #myconfidant Color Securing Conditioner 1L

1 2 3 4 5

1 2 3 4 5

(0)
- Extra Slippage #hairbesties, this conditioner gives so much slippage!
- The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair
- This conditioner gives so much shine to the hair for increased color reflection due to its softening effect
- Formulated without sulfates, parabens and sodium chloride
£19.99
ex VAT

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New

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#mydentity #myconfidant Color Securing Shampoo 1L

1 2 3 4 5

1 2 3 4 5

(0)
- Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade
- Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness
- Formulated without sulfates, parabens and sodium chloride
£18.99
ex VAT

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#mydentity Permanent Developer 20V Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
£9.99
ex VAT

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New
#mydentity Lightening & Toning Masterclass

1 2 3 4 5

1 2 3 4 5

(0)
Dive into the brand and get inspired by the endless colour possibilities whilst mastering lightening & toning techniques

Top Features
- In-depth technical education on how and when to use each lightening product in the range
- Understand how the underlying pigment dictates your colour choice and formula
- Practical session with a training head covering 3 techniques
- How to integrate Olaplex into all of your lightening services
Key Learnings
- Full understanding of the Mydentity lightening portfolio
- Step-by-step Guy Tang Signature Lightening Techniques
- Pre-toning
- Insight into the X-Press toners, Naked, Naked2U & Shadow Ash Collections
£80.00
ex VAT
Offer
#mydentity Permanent Hair Colour Shadow Ash 7 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
- Primary Tone: Grey, Secondary Tone: Gray-Blue
- Highest concentration of smoky ash dye-load
- Control to combat warm tones to lower levels to deliver a cool base
- Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
£7.39
ex VAT
Offer
#mydentity Permanent Hair Colour Shadow Ash 9 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
- Primary Tone: Grey, Secondary Tone: Gray-Blue
- Highest concentration of smoky ash dye-load
- Control to combat warm tones to lower levels to deliver a cool base
- Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
£7.39
ex VAT
Offer
#mydentity Permanent Hair Colour Shadow Ash 6 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
- Primary Tone: Grey, Secondary Tone: Gray-Blue
- Highest concentration of smoky ash dye-load
- Control to combat warm tones to lower levels to deliver a cool base
- Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
£7.39
ex VAT
Offer
#mydentity Demi-Permanent Hair Colour Shadow Ash 9 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
- Primary Tone: Grey, Secondary Tone: Gray-Blue
- Highest concentration of smoky ash dye-load
- Control to combat warm tones to lower levels to deliver a cool base
- Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
£7.39
ex VAT
+ More options available
#mydentity Permanent Developer 6% 20 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(1)
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
£6.29
ex VAT

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Offer
#mydentity Permanent Hair Colour Wicked Shadow 10 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
£7.39
ex VAT
Offer
#mydentity Permanent Hair Colour Shadow Ash 5 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
- Primary Tone: Grey, Secondary Tone: Gray-Blue
- Highest concentration of smoky ash dye-load
- Control to combat warm tones to lower levels to deliver a cool base
- Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
£7.39
ex VAT
Offer
#mydentity Naked Blush 9 Demi-Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT
#mydentity #Stroke7 Thicc Balayage Activator 40 Vol 207ml

1 2 3 4 5

1 2 3 4 5

(0)
- Designed for #Stroke7 to create a unique, creamy consistency
- Spread it, #Hairbestie! Effortless spreadability for a flawless blend
- When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration
- Formulated with my favorite lavender fragrance
£6.99
ex VAT
Offer
#mydentity Demi-Permanent Hair Colour Wicked Shadow 7 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
- Primary Tone: Green, Secondary Tone: Gray
- Neutralizes unwanted red/brassy tones
- HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.
£7.39
ex VAT
Offer
#mydentity Permanent Hair Colour Shadow Ash 10 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
- Primary Tone: Grey, Secondary Tone: Gray-Blue
- Highest concentration of smoky ash dye-load
- Control to combat warm tones to lower levels to deliver a cool base
- Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
£7.39
ex VAT
#mydentity Big9 Crème Lightener 285g

1 2 3 4 5

1 2 3 4 5

(2)
- Versatile formula for precise and global application techniques
- Delivers superior conditioning during the lifting process
- Protective crème base soothes the scalp and reduces sensitivity
- Moisturising agents for optimal protection during and after the lifting process
- Formulated by Guy Tang
£14.99
ex VAT
Offer
#mydentity Permanent Hair Colour Wicked Shadow 5 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
£7.39
ex VAT
Offer
#mydentity Permanent Hair Colour Wicked Shadow 8 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- Intense, cool shades that fade on tone
£7.39
ex VAT
#mydentity #Stroke7 Thicc Balayage Activator 30 Vol 207ml

1 2 3 4 5

1 2 3 4 5

(0)
- Designed for #Stroke7 to create a unique, creamy consistency
- Spread it, #Hairbestie! Effortless spreadability for a flawless blend
- When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration
- Formulated with my favorite lavender fragrance
£6.99
ex VAT
Offer
#mydentity Naked Glow 9 Demi-Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT
Offer
#mydentity Naked Glow 8 Demi-Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT
Offer
#mydentity Naked Blush 7 Demi-Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT
#mydentity #Stroke7 Rose Balayage Lightener 425g

1 2 3 4 5

1 2 3 4 5

(0)
- Stroke it, #hairbestie! For up to 7 levels of lift in a single application
- Rosé tinted powder #Extra
- ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
- Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!
- Formulated with my favourite lavender fragrance
£21.99
ex VAT
Offer
#mydentity Naked Glow 7 Demi-Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT
Offer
#mydentity Naked Glow 9 Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT
Offer
#mydentity Naked Glow 8 Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
£7.39
ex VAT
Offer
#mydentity Dual Booster Color Max Love 58g

1 2 3 4 5

1 2 3 4 5

(0)

5+1 FREE
- #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
- Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
- #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
£7.39
ex VAT

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SAVE
#mydentity Hairbestie Intro Kit Semi & Permanent Hair Colour Kit

1 2 3 4 5

1 2 3 4 5

(0)

CLEARANCE
- Exclusive #Hairbestie Kit!
- Formulated by Guy Tang
- Some of Guy’s favourite formulas from #Mydentity
- Recreate the most demanding colour trends this season
- Includes free Swatch-Ring
£230.00
ex VAT

out of stock

33 Products Found