• 1 2 3 4 5
    1 2 3 4 5
    2 reviews
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
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  • New
    Limited Edition
    mydentity Permanent Developer 6V Liter Developer 1000 ml
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Available in 473mL and 1000mL
    • Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
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  • New
    Limited Edition
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
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  • 1 2 3 4 5
    1 2 3 4 5
    6 reviews
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    Sign In for prices
  • 1 2 3 4 5
    1 2 3 4 5
    2 reviews
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    Sign In for prices
  • 1 2 3 4 5
    1 2 3 4 5
    1 review
    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in a range of 10 vol to 40 vol
    • For use with #Mydentity hair colour
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  • Exclusive
    #Mydentity Hairbestie Intro Kit Semi & Permanent Hair Colour Kit
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Exclusive #Hairbestie Kit!
    • Formulated by Guy Tang
    • Some of Guy’s favourite formulas from #Mydentity
    • Recreate the most demanding colour trends this season
    • Includes free Swatch-Ring
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  • Exclusive
    #Mydentity Big9 Crème Lightener 285g
    1 2 3 4 5
    1 2 3 4 5
    2 reviews
    • Versatile formula for precise and global application techniques
    • Delivers superior conditioning during the lifting process
    • Protective crème base soothes the scalp and reduces sensitivity
    • Moisturising agents for optimal protection during and after the lifting process
    • Formulated by Guy Tang
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  • 1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Ultra smooth, quiet and vibration free
    • Acetone resistant control box
    • Compact and lightweight
    • Portable and rechargeable
    • Variable speed control
    Trade Price: £325.00
    ex VAT
  • Exclusive
    #Mydentity Demi-Permanent Developer 6 Vol 473ml
    1 2 3 4 5
    1 2 3 4 5
    1 review
    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in 6 vol
    • For use with #Mydentity hair colour
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  • Exclusive
    #Mydentity Magnum8 Powder Lightener 799g
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • Lifts up to 8 levels in a single application
    • Dust-free, violet powder
    • Superior conditioning during the lifting process
    • Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency
    • Formulated by Guy Tang
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  • New
    Limited Edition
    1 2 3 4 5
    1 2 3 4 5
    0 reviews
    • #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
    • Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
    • #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
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