Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.

Mydentity

Learn more

21 Products Found

Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour - 10SS 58g

1 2 3 4 5

1 2 3 4 5

(4)

FREE Speaker

Buy 5 Get FREE Developer
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
Sign In for prices

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Crimson Spell 85g

1 2 3 4 5

1 2 3 4 5

(1)

FREE Speaker

Buy 5 Get FREE Developer
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
Sign In for prices

Choose options
Offer
+ More shades available
#mydentity Permanent Hair Colour - Dark Shadows 58g

1 2 3 4 5

1 2 3 4 5

(3)

FREE Speaker

Buy 5 Get FREE Developer
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
Sign In for prices

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner - Pearl 58g

1 2 3 4 5

1 2 3 4 5

(6)

FREE Speaker

Buy 5 Get FREE Developer
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
Sign In for prices

Choose options
Offer
#mydentity #Stroke7 Thicc Balayage Activator 30 Vol 207ml

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker
- Designed for #Stroke7 to create a unique, creamy consistency
- Spread it, #Hairbestie! Effortless spreadability for a flawless blend
- When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration
- Formulated with my favorite lavender fragrance
Sign In for prices
Offer
#mydentity Demi-Permanent Developer 6 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(1)

FREE Speaker

Buy 5 Get FREE Developer
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in 6 vol
- For use with #Mydentity hair colour
Sign In for prices
Offer
#mydentity #Stroke7 Thicc Balayage Activator 40 Vol 207ml

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker
- Designed for #Stroke7 to create a unique, creamy consistency
- Spread it, #Hairbestie! Effortless spreadability for a flawless blend
- When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration
- Formulated with my favorite lavender fragrance
Sign In for prices
Offer

+ More options available
#mydentity Permanent Developer 6% 20 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(1)

FREE Speaker

Buy 5 Get FREE Developer
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
Sign In for prices

Choose options
Offer
#mydentity #Stroke7 Rose Balayage Lightener 425g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker
- Stroke it, #hairbestie! For up to 7 levels of lift in a single application
- Rosé tinted powder #Extra
- ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
- Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!
- Formulated with my favourite lavender fragrance
Sign In for prices
Offer
#mydentity Naked Blush 9 Demi-Permanent Hair Colour, 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices
Offer
#mydentity Naked Glow 9 Demi-Permanent Hair Colour, 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices
Offer

+ More options available
#mydentity Permanent Developer 20V Litre Developer 1000 ml

1 2 3 4 5

1 2 3 4 5

(2)

FREE Speaker
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
Sign In for prices

Choose options
Offer
#mydentity Naked Glow 8 Demi-Permanent Hair Colour, 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices

out of stock
Offer
#mydentity Naked Blush 7 Demi-Permanent Hair Colour, 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices
Offer
#mydentity Naked Glow 9 Permanent Hair Colour, 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices
Offer
#mydentity Magnum8 Powder Lightener 799g

1 2 3 4 5

1 2 3 4 5

(1)

FREE Speaker
- Lifts up to 8 levels in a single application
- Dust-free, violet powder
- Superior conditioning during the lifting process
- Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency
- Formulated by Guy Tang
Sign In for prices
Offer
#mydentity Naked Glow 7 Demi-Permanent Hair Colour, 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices
Offer
#mydentity Naked Glow 8 Permanent Hair Colour, 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
Sign In for prices
Offer
#mydentity Big9 Crème Lightener 285g

1 2 3 4 5

1 2 3 4 5

(2)

FREE Speaker
- Versatile formula for precise and global application techniques
- Delivers superior conditioning during the lifting process
- Protective crème base soothes the scalp and reduces sensitivity
- Moisturising agents for optimal protection during and after the lifting process
- Formulated by Guy Tang
Sign In for prices
Offer
#mydentity Dual Booster Color Max Love 58g

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker

Buy 5 Get FREE Developer
- #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
- Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
- #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
Sign In for prices

Choose options
Offer
#mydentity Hairbestie Intro Kit Semi & Permanent Hair Colour Kit

1 2 3 4 5

1 2 3 4 5

(0)

FREE Speaker
- Exclusive #Hairbestie Kit!
- Formulated by Guy Tang
- Some of Guy’s favourite formulas from #Mydentity
- Recreate the most demanding colour trends this season
- Includes free Swatch-Ring
Sign In for prices

21 Products Found