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New Arrivals

  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
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  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    Sign In for prices
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
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  • Offer
    Limited Edition
    4+1 FREE
    • #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
    • Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
    • #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
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    • Lifts up to 8 levels in a single application
    • Dust-free, violet powder
    • Superior conditioning during the lifting process
    • Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency
    • Formulated by Guy Tang
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    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in 6 vol
    • For use with #Mydentity hair colour
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  • Offer
    New
    #mydentity Demi-Permanent Hair Colour Shadow Ash 9 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    • Primary Tone: Grey, Secondary Tone: Gray-Blue
    • Highest concentration of smoky ash dye-load
    • Control to combat warm tones to lower levels to deliver a cool base
    • Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
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  • Offer
    New
    #mydentity Permanent Hair Colour Shadow Ash 10 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    • Primary Tone: Grey, Secondary Tone: Gray-Blue
    • Highest concentration of smoky ash dye-load
    • Control to combat warm tones to lower levels to deliver a cool base
    • Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
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  • Offer
    New
    #mydentity Permanent Hair Colour Shadow Ash 9 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    • Primary Tone: Grey, Secondary Tone: Gray-Blue
    • Highest concentration of smoky ash dye-load
    • Control to combat warm tones to lower levels to deliver a cool base
    • Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
    Sign In for prices
  • Offer
    New
    #mydentity Permanent Hair Colour Shadow Ash 5 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    • Primary Tone: Grey, Secondary Tone: Gray-Blue
    • Highest concentration of smoky ash dye-load
    • Control to combat warm tones to lower levels to deliver a cool base
    • Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
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    • Available in 473mL and 1000mL
    • Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
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  • Offer
    New
    #mydentity Permanent Hair Colour Shadow Ash 6 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    • Primary Tone: Grey, Secondary Tone: Gray-Blue
    • Highest concentration of smoky ash dye-load
    • Control to combat warm tones to lower levels to deliver a cool base
    • Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
    Sign In for prices
  • Offer
    New
    #mydentity Permanent Hair Colour Wicked Shadow 5 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
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  • Offer
    New
    #mydentity Permanent Hair Colour Shadow Ash 7 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    • Primary Tone: Grey, Secondary Tone: Gray-Blue
    • Highest concentration of smoky ash dye-load
    • Control to combat warm tones to lower levels to deliver a cool base
    • Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed.
    Sign In for prices
    • Designed for #Stroke7 to create a unique, creamy consistency
    • Spread it, #Hairbestie! Effortless spreadability for a flawless blend
    • When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration
    • Formulated with my favorite lavender fragrance
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  • Offer
    New
    #mydentity Permanent Hair Colour Wicked Shadow 10 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
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  • Offer
    New
    #mydentity Demi-Permanent Hair Colour Wicked Shadow 7 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    • Primary Tone: Green, Secondary Tone: Gray
    • Neutralizes unwanted red/brassy tones
    • HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.
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  • Offer
    #mydentity Naked Blush 9 Demi-Permanent Hair Colour, 58g
    4+1 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
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    • Versatile formula for precise and global application techniques
    • Delivers superior conditioning during the lifting process
    • Protective crème base soothes the scalp and reduces sensitivity
    • Moisturising agents for optimal protection during and after the lifting process
    • Formulated by Guy Tang
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  • Offer
    #mydentity Naked Glow 8 Permanent Hair Colour, 58g
    4+1 FREE
    • I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • Offer
    New
    #mydentity Permanent Hair Colour Wicked Shadow 8 58g
    4+1 FREE
    • Intense, cool shades that fade on tone
    Sign In for prices
  • Offer
    #mydentity Naked Glow 9 Demi-Permanent Hair Colour, 58g
    4+1 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • Offer
    #mydentity Naked Blush 7 Demi-Permanent Hair Colour, 58g
    4+1 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • Offer
    #mydentity Naked Glow 7 Demi-Permanent Hair Colour, 58g
    4+1 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    • Exclusive #Hairbestie Kit!
    • Formulated by Guy Tang
    • Some of Guy’s favourite formulas from #Mydentity
    • Recreate the most demanding colour trends this season
    • Includes free Swatch-Ring
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  • Offer
    #mydentity Naked Glow 9 Permanent Hair Colour, 58g
    4+1 FREE
    • I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
    • Stroke it, #hairbestie! For up to 7 levels of lift in a single application
    • Rosé tinted powder #Extra
    • ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
    • Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!
    • Formulated with my favourite lavender fragrance
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    • Designed for #Stroke7 to create a unique, creamy consistency
    • Spread it, #Hairbestie! Effortless spreadability for a flawless blend
    • When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration
    • Formulated with my favorite lavender fragrance
    Sign In for prices
    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in a range of 10 vol to 40 vol
    • For use with #Mydentity hair colour
    Sign In for prices
  • Offer
    #mydentity Naked Glow 8 Demi-Permanent Hair Colour, 58g
    4+1 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    Sign In for prices
  • Offer
    4+1 FREE
    • #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
    • Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
    • #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
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