Mydentity by Guy Tang

Mydentity by Guy Tang Super Power Direct Dye Purple Raven 85g

(15)

£10.09

ex VAT

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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

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#mydentity Guy Tang Demi-Permanent X-Press Toner Pearl 58g

#mydentity Guy Tang Demi-Permanent X-Press Toner Pearl 58g

(23)

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

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#mydentity Guy Tang Magnum8 Powder Lightener Bag

£44.05

ex VAT

BUY 1 GET 1 HALF PRICE

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

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#mydentity Guy Tang Permanent Hair Colour 5NI 58g

#mydentity Guy Tang Permanent Hair Colour 5NI 58g

(14)

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

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#mydentity Guy Tang Demi-Permanent Hair Colour 8SS 58g

#mydentity Guy Tang Demi-Permanent Hair Colour 8SS 58g

(16)

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

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#mydentity Guy Tang Demi-Permanent Developer 6V 946ml

(1)

£12.39

ex VAT

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

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#mydentity Guy Tang Large Brush

£4.15

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<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

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#mydentity Guy Tang Small Brush

£4.15

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<ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>

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#mydentity Guy Tang Permanent Developer 20V 1000ml

#mydentity Guy Tang Permanent Developer 20V 1000ml

(3)

£12.39

ex VAT

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

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#mydentity Guy Tang Big9 Crème Lightener 285g

(7)

£19.95

ex VAT

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

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#mydentity #myconfidant Guy Tang Color Securing Shampoo 295ml

#mydentity #myconfidant Guy Tang Color Securing Shampoo 295ml

£10.29

ex VAT

<ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

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#mydentity #myconfidant Guy Tang Color Securing Conditioner 1L

#mydentity #myconfidant Guy Tang Color Securing Conditioner 1L

£22.75

ex VAT

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

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#Mydentity Guy Tang #MyRefresh Color Depositing Conditioner - Silver Pearl 177.4ml

#Mydentity Guy Tang #MyRefresh Color Depositing Conditioner - Silver Pearl 177.4ml

(1)

£11.29

ex VAT

BUY 1 GET 1 HALF PRICE

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

Mydentity by Guy Tang MyHero Collagen Spray 177ml

£15.45

ex VAT

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

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#mydentity Guy Tang Color Bowl

£4.29

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<ul><li>Large colour tint bowl /li><li>Rose gold </li><li> </li><li>Large handle </li></ul>

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#mydentity Guy Tang Comb

£4.15

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<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

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#mydentity Guy Tang #MyHero Collagen Powder Protective Booster 90g

£28.85

ex VAT

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

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#Mydentity Guy Tang #MyRefresh Color Depositing Conditioner - Magenta Magic 177.4ml

#Mydentity Guy Tang #MyRefresh Color Depositing Conditioner - Magenta Magic 177.4ml

(1)

£11.29

ex VAT

BUY 1 GET 1 HALF PRICE

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

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#mydentity Guy Tang #Striptease Conditioning Direct Dye Remover 141g

£21.59

ex VAT

BUY 2 GET FREE MYDENTITY SUPER POWER DYE

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

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#mydentity Guy Tang #LiftMeUp Illuminate High Lift Liquid Toner - Pearl Blonde 59ml

#mydentity Guy Tang #LiftMeUp Illuminate High Lift Liquid Toner - Pearl Blonde 59ml

£9.45

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

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#mydentity Guy Tang #LiftMeUp Empower Oil Lift Booster 236ml

£11.65

ex VAT

<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>

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#mydentity Guy Tang Demi-Permanent Hair Colour Wicked Shadow 7 58g

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

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#mydentity Guy Tang Permanent Hair Colour Wicked Shadow 5 58g

#mydentity Guy Tang Permanent Hair Colour Wicked Shadow 5 58g

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>Intense, cool shades that fade on tone</li></ul>

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#mydentity Guy Tang Demi-Permanent Hair Colour Shadow Ash 9 58g

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

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#mydentity Guy Tang Naked Glow 9 Permanent Hair Colour 58g

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

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#mydentity Guy Tang Naked Glow 9 Demi-Permanent Hair Colour 58g

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

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#mydentity Guy Tang Paddle

£10.59

ex VAT

<ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>

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#mydentity Guy Tang Permanent Hair Colour Shadow Ash 7 58g

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

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#Mydentity #MyPower Firm Design Control Spray 256g

£15.45

ex VAT

<ul><li>High hold sculpting spray </li><li>Provides all day hold </li><li>Touchable, buildable and flake-free</li><li>Humidity resistant for up to 24 hours</li><li>#hairbestie tip: After styling, lift up the hair and spray to give extra elevation where desired</li></ul>

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#mydentity Guy Tang Naked Glow 7 Demi-Permanent Hair Colour 58g

£10.09

ex VAT

4+1 FREE | 8+3 FREE

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

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#mydentity Guy Tang Balayage Meche, Pack of 10

£2.59

ex VAT

<ul><li>Balayage Meche </li><li>Contains 10 sheets </li></ul>

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#Mydentity #MyHero X1 Cleanser 473ml

£27.35

ex VAT

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

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#Mydentity #MyDirtySide Clean Bulk Dry Shampoo 170g

£15.45

ex VAT

<ul><li>Prolongs colour by reducing the frequency of shampoos /li><li>Absorbs excess oil and sweat that weigh hair down </li><li>Refreshes scalp and hair while adding bulk </li><li>#hairbestie tip: spray through mid-lengths to absorb oil that may have transferred from your hands and add volume back to hair </li></ul>

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Mydentity #MySpotlight Rose Gold Shimmer Spray 100ml

£16.45

ex VAT

<ul><li>Adds a subtle, dimensional Rose Gold shimmer without affecting hair colour</li><li>Detangles and smooths</li><li>Light mist absorbs easily into the hair</li><li>Ideal for all hair types and colours </li><li>Heat protection up to 232°C</li></ul>

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#Mydentity #MyHero X2 Collagen Repair 414ml

£26.50

ex VAT

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>

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#mydentity Guy Tang Super Power Direct Dye Purple Raven 85g