More men and women are feeling empowered to embrace their natural hair colour. With this in mind, Wella Professionals created a new low commitment system that revitalises and restores your client’s silvery shades: the True Grey collection.
Suitable for a variety of treatments from full head to express services, discover why offering True Grey’s three-step Silver Glow system will maximise profits and keep appointment times short for your salon or freelance business.
True Grey is a low commitment and ammonia-free three-step silver revitalising system that comprises of toner, developer and conditioner. Its pH neutral formula removes unwanted yellows found in greys while leaving it softer and more manageable. The perfect option to rejuvenate your client’s greys while reducing appointment times to as low as ten minutes, the True Grey collection can be used for a variety of salon treatments from an express service as an add-on to a haircut to the full Silver Glow experience it has to offer.
What makes True Grey so original is its versatility. This is because the formula is so gentle, it can be used on more areas of the face including beards and eyebrows without risk of damage. Some of the services you can do using True Grey include:
True Grey offers two salon exclusive services: Silver Glow and Silver Glow Express. Follow our step-by-step guides below and discover just how simple and speedy these services are.
Created to replicate the natural hues of grey hair, the True Grey Toner comes in seven subtle shades and features an ammonia-free and neutral pH formula. Designed to add dimension and texture to naturally grey hair, its fast processing times make it perfect for express services and partial or full head treatments.
Designed to be used alongside the True Grey toning range, the low volume True Grey Developer guarantees no lift of your client’s original colour and a damage-free treatment. Pair with the True Grey toning collection for unrivalled results.
Developed to add an extra touch of vitality to grey hair, the dermatologically tested and fragrance-free True Grey Clear Conditioning Perfector can be used after treatments, as a toner diluter and also for express treatments. Truly versatile, it offers you the chance to condition as you tone.
Prepare the EXPRESS SILVER GLOW MIX using a 1:1 ratio, for example:
Using a tint brush on dry hair, apply your mixture starting from the nape to the front. Finish off your application on the hairline at the forehead, combing your client’s hair away from their face. Make sure all the hair is evenly covered with a comb and leave the mixture to develop for up to 30 minutes.
Once development is complete, emulsify and rinse out the treatment before shampooing. Towel dry your client’s hair and apply the True Grey Clear Conditioning Perfector, leaving in for three minutes.
Rinse out the True Grey Clear Conditioning Perfector and proceed to blow dry and style as usual.
TOP TIP: If you have a client with higher percentages of grey in their hair, use dark toners to add contrast and tone.
Prepare the Express Silver Glow using a 1:1:2 ratio, for example:
Shampoo your client’s hair and gently towel dry to blot away excess water. Follow up by applying the Express Silver Glow at the basin from the nape to the front and from root to ends. Gently comb through to make sure the treatment is evenly distributed and leave in for 10-15 minutes.
Rinse out and proceed to blow dry and style as usual. No post-treatment is required.
