Majirouge provides long-lasting bright and vibrant red tones. Ideal for all over reds and high fashion flashes of bright, bold red. It lightens up to 3 levels and perfectly covers grey hair. The ultra-creamy texture allows for smooth application for an even-looking colour result from root-to-tip. Contains three innovative technologies, Carmilane, Rubilane and DM5, offering pure and intense reflects within selected intense coppers and bold red shades.