Salon System educator Ruth Atkins, knows a thing or two when it comes to false eyelashes, which is why PRO Hair & Beauty handpicked her to judge the Make-Up Artist category of the Rising Star Awards 2015. When clients walk in for a new haircut, the first thing to consider is their face shape, as this will immediately rule out certain hairstyles that won’t suit. This process should also happen when it comes to applying false lashes: read Ruth’s guide to pairing the perfect lashes to each eye shape…
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“Face shape is just as important as eye shape when it comes to lashes. If your client has almond shaped eyes that are in proportion with the face, then go for full-on glamour. Try Salon System Naturalash Volume 107 lashes, these are longer on the outer edge so will add a flick to the outer eye, which will lift those peepers.”
“Go natural for small eyes, if the lashes are too full and glam, it will create the opposite effect and make the eyes appear tired and heavy. Try the spiky and modern Salon System Naturalash Volume 120 lashes, the length is in the centre to create the illusion of bigger eyes.”
“For older clients who want to accentuate their natural lashes try the Salon System Naturalash Natural 020 lashes. They’re extremely delicate so the eyes will look brighter - the lashes are fuller but your client won’t appear overly ‘made up’.
“Take the Salon System Naturalash Natural 116 lashes and cut them down the middle so you are left with half a lash. Apply eyeliner to the top lash line, and taking the outer half of the 116 lashes, apply to the centre of the lash line. Finish with a couple of coats of mascara to make the eyes pop. If your client wants to get more use out of the lashes, apply mascara before the lashes to keep them clean. Remember to lift the lid when applying the lash for an accurate, crease-free finish.”
“Back when TOWIE launched, we saw a lot of clients requesting ultra-glam, full-on thick lashes. Clients are now more knowledgeable when it comes to lashes, and we’re seeing a lot more sophistication. Clients still want fullness, which is clear from the Russian 3D and 4D lashes, but want to avoid the ‘plastic’ look - I call it ‘soft fullness’. Mixing brown and black lashes are really popular for achieving a natural finish.”
What lash trends are you seeing in your salon? Are there any celeb lashes creating a buzz amongst clients? Tell us below!