We’ve finally got our hands on Salon Services’ Beautiful Britain Report 2016 (its annual study looking at the attitudes and aspirations of people working in the hair and beauty industry). Packed with jaw-dropping statistics from the industry, covering the whole of the UK – from treatments men are queuing up for, to the most popular celebrity #inspo in the north-west (it’s Caroline Flack, btw!). It’s a brilliant insight into the trade, but we’ve picked out our 15 favourite facts to share with you.
Hair removal treatments are now a whopping £17 cheaper than they were in 2012, but fear not, this will tempt clients to visit more often.
Women are spending a massive £876 on the average bundle of treatments – this is up by £174 (19 per cent) from last year.
It’s not just the girls who are embracing more quality beauty time – men are now spending 23 per cent more than they were in 2015 on treatment bundles, including haircuts, hair removal, tanning treatments and massages.
The treatment that’s had the most significant increase in spending? Tanning. Professionals are seeing women topping up their tans every five weeks, compared with seven weeks in 2015.
Men are also ditching pale skin by popping into the salon for a tan every five weeks, an increase on last year, when blokes would opt for a golden glow only every nine weeks.
Yorkshire takes the crown as the most popular region for manicures and pedicures; even Yorkshire men are leaving just 3.5 weeks in between treatments.
He’s done it again! David Beckham is the most popular celebrity style inspiration for men in the east Midlands (for the fifth year in a row).
The most expensive region for a woman’s manicure? The south-west charges an average £19.90 – perhaps it’s time to make those prices competitive.
If you’re a professional tanner in Wales, you may need to get an assistant, as women there book in for a tan every 2.5 weeks.
The north-west has the lowest percentage of male clients (14 per cent), so use this opportunity to make your salon man-friendly.
A massive 54 per cent of you voted for the Kardashian family as your style icons, so keep an eye on Instagram for their latest looks to recreate on clients.
The fringe is tipped to be the biggest hair trend for 2016 – read more about it in the latest issue of PRO Hair & Beauty
Ombre, balayage, layage – they’re not going anywhere, as professionals predict that women in the UK will continue to covet the two-tone look this year. Note that the overall look will be softer, so use techniques such as feather lights to blend highlights across various tones.
The Jurassic beard, (so called because of the grown-out beard Chris Pratt wore during the film Jurassic World), has become a firm favourite. Other 2016 beard trends will include the Aquaman and the Colbeard.
There was a huge 44 per cent increase in male-grooming customers in 2015, so make sure you’re ready for the boys this year.
We’d love to hear your thoughts, so get tweeting! Remember to use #BeautifulBritain.