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11 steps to spring-clean your salon business

Posted on 8th April 2016 by PROinsider
Recently, we told you how to brighten up your salon, and this week, you’ll learn how to brighten up your salon's business plan. Spring is the perfect time to embrace change, but don’t just take our word for it, listen to the pros….
1. Clients are just coming out of a very long, grey winter and need uplifting, so try a new look – if you do this, you’ll always be at the top of your game. – Elena Lavagni, Director at Neville Hair & Beauty
2. Keep the salon looking fresh and appealing, even if it’s only small changes (new lighting, new chairs or decorative items) – it’ll help make the salon friendly and inviting. – Jude Roberts, Manager of Francesco Group, Birmingham
3. Go the extra mile and offer summer cocktails to entice business – clients recognise and remember the details of your service. Little touches, like a glass of bubbly, can make a big difference. – Tim O’Sullivan, Director of the Bankside and Shard O’Sullivan’s concept salons
4. I frequently declutter my office as well as the salon floor, as a messy desk isn’t a productive working environment for tackling admin duties. – Vicki Porter, owner of Oasis Hair Studio, Chippenham
5. Stuck for ideas? Great sources for salon business inspiration come from hair journals, YouTube, consumer press (such as PRO Hair & Beauty), hairdressing seminars and conventions. – Edward James owner of two salons in South West London
6. Encourage your stylists to embark on new courses; it’s a great way of boosting motivation and morale. – Jude
7. Package deals are better than discounting clients – consumers are very savvy and will always seek out the best bargains. Use one to target quiet times, promote new services and highlight new staff members. – Tim
8. New products usually launch around springtime, so use them as an opportunity to boost your engagement on social media. – Vicki
9. Put yourself ahead of competition by providing clients with something that’s exclusive to your salon. Clients will recognise that you are their one stop shop for the latest trends. – Jude
10. We’re seeing a lot more bookings being made through apps and online. The most popular apps, like Gaapt, allow you to discount quiet times to draw in new clients. – Tim
11. Regular team meetings boost morale and give us a chance to discuss new styles and colours for the upcoming months. – Vicki
Do you have any more salon marketing ideas? Or, do you always keep something up your sleeve to entice your customers in this spring? Let us know!
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